Email Marketing

By Denise Senecal | Oct. 6, 2008

Current trends offer insight and ideas for targeted messages to promote credit union bill pay.

By Ryan Sherwin | Oct. 6, 2008

In these days of tense economic times and natural disasters, communicating with your members has never been more vitally important.

By | Aug. 25, 2008

You’ve planned carefully, done the research. You’ve crafted creative copy guaranteed to make an impact. Even scrubbed your email list to ensure its accuracy. Hit the send button and then it happens…


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By Denise Senecal | Aug. 4, 2008

Mobile banking adoption by credit unions continues to trend upward, with the majority of credit unions surveyed in Callahan’s 2008 Technology Guide planning to invest in mobile banking technology over the next two years.

By Callahan & Associates | July 1, 2008

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.

By Callahan & Associates | July 1, 2008

It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.

By Callahan & Associates | July 1, 2008

Emails that are triggered by in-market activities of the recipients are more effective than scheduled email campaigns.

By Denise Senecal | May 5, 2008

In this age of spam and phishing, many credit unions have taken a conservative attitude towards email. But a recent Internet Strategy Consortium survey found that ninety percent of members would like email from their credit union once a month or more often.

By | April 7, 2008

What? Step up marketing efforts when the economy is tanking? It may be the best time.

By Sara Gaab | March 3, 2008

Members want e-alerts and e-statements. While they might save you money, the online delivery channel is much more than an efficiency service.