Marketing

Financial Wellness

By Marc Rapport | March 29, 2021

Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.

By Erik Payne | March 23, 2021

The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.

By Marc Rapport | Feb. 22, 2021

A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.

 

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By Anson Vuong | Jan. 13, 2021

In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.

By PSCU | Jan. 11, 2021

Why PSCU has committed to employee and member financial wellness and how the movement can do the same.

By Marc Rapport | Jan. 11, 2021

Jeff Sobieralski educates and engages members at the Indiana financial cooperative.

By Rebecca Wessler | Sept. 1, 2020

Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

By Erik Payne | Aug. 31, 2020

Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.

By Marc Rapport | Aug. 28, 2020

The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.

By Marc Rapport | Aug. 17, 2020

Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.