Marketing

Gen Y/Millennials

By CU Student Choice | Aug. 21, 2017

In 2008, credit unions began dipping their toes into what many considered to be the treacherous waters of private student lending. More than nine years later, credit unions are charting a positive course.

By Rebecca Wessler | Aug. 7, 2017

Five can't-miss data points featured this week on CreditUnions.com.

By Callahan & Associates | Aug. 3, 2017

Callahan & Associates and Jessica Schindel, marketing specialist and Your Voice spokesperson for Community 1st, discuss the history of the credit union's young adult efforts.

 

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By Meghan Sink | July 27, 2017

This generation has other long-term goals when it comes to their finances.

By Meghan Sink | July 25, 2017

Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.

By Callahan & Associates | July 13, 2017

Callahan & Associates and Truity Credit Union's AVP of Marketing, Amy Grose, discuss the credit union's Graduate Loan Package, including how it identified the opportunity, what specific requirements it has in place, and how the offering has helped increase members in the coveted 18- to 34-year-old demographic.

By Meghan Sink | July 13, 2017

Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.

By Victoria Taylor | June 28, 2017

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

By Meghan Sink | June 21, 2017

The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.

By Meghan Sink | June 15, 2017

How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.