Marketing

Market Share

By Marc Rapport | Dec. 4, 2017

How two credit unions found truth and happiness in their search for a new core processing partner.

By Ian Melhorn | Dec. 4, 2017

The robust data contained in Callahan’s annual Market Share Guide offers multiple ways to assess the value of core processors.

By Sam Taft | May 1, 2017

Credit unions captured 18.0% of the auto lending market in the fourth quarter. That's an increase over one year ago. Where is that growth coming from?

By Erik Payne | March 31, 2017

Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.

By Ian Melhorn | March 6, 2017

The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Liz Furman | Jan. 7, 2017

Credit unions have ramped up marketing efforts and are reaping the benefits.

By Michelle Parker | Dec. 19, 2016

A surge in deposits helps prepare the books for interest rate increases.

By Liz Furman | Dec. 12, 2016

Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.

By Michelle Parker | Nov. 15, 2016

The latest HMDA data is here. Check out trends in the mortgage industry, including state leaders.

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