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Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Credit unions have ramped up marketing efforts and are reaping the benefits.
A surge in deposits helps prepare the books for interest rate increases.
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Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.
The latest HMDA data is here. Check out trends in the mortgage industry, including state leaders.
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
What does new Home Mortgage Disclosure Act data say about credit union performance?
A closer look at Home Mortgage Disclosure Act (HMDA) data shows credit unions hold steady and bank market share declines.
Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.
Rogue Credit Union beats the market and its peer averages with an ownership savings account.