Member Onboarding

By Samantha Cristobal | March 5, 2018

As the movement adds members, relationships and market share also increase.

By Rebecca Wessler | Sept. 18, 2017

Five can't-miss data points featured this week on

By Erik Payne | Sept. 18, 2017

MSUFCU looks inward to identify sticky products and save members millions.

By Sharon Simpson | Jan. 2, 2017

Five ways credit unions made the most of marketing budgets in the past 366 days.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By E.C. Harrison | Sept. 26, 2016

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

By Marc Rapport | May 23, 2016

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Erik Payne | March 28, 2016

Grab the attention of existing members and bring them back into the credit union fold with a re-boarding initiative.

By Aaron Pugh | March 28, 2016

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.

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