Marketing

Members

By Marc Rapport | Feb. 22, 2021

A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.

By Marc Rapport | Feb. 10, 2021

Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.

By Erik Payne | Feb. 8, 2021

When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By E.C. Harrison | Jan. 25, 2021

Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.

By Anson Vuong | Jan. 15, 2021

In this persisting pandemic, credit unions are taking a long view of member support. A poll by Gallup identifies anticipated member needs directly from the source.

By Anson Vuong | Jan. 13, 2021

In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.

By Josh McAfee | Jan. 11, 2021

Five ways to turn fiction into fact for the credit union movement in 2021.

By William Hunt | Sept. 30, 2020

COVID-19 continues to make headlines for social and economic reasons. What else should credit unions know at second quarter?

By William Hunt | Sept. 30, 2020

During the social and economic uncertainty of the past several months, members and non-members turned to their financial institutions for help. Second quarter data tells that story.

By Samantha Cristobal | Sept. 30, 2020

How did Buckeye State credit unions perform in second quarter?