Marketing

Personal Finance Management (PFM)

By Sherry Virden | July 22, 2022

Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people helping people.”

By Aaron Passman | July 11, 2022

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.

By Aaron Passman | July 11, 2022

Consumers are taking to fintech at a rapid pace, according to a recent study, with those age 56 and older representing the fastest-growing user demographic.

 

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By Sharon Simpson | July 4, 2022

A new initiative sees Kansas City’s CommunityAmerica Credit Union working alongside local community colleges and others to deliver financial peace of mind to consumers in depressed areas.

By Marc Rapport | March 4, 2019

A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.

By Callahan & Associates, Inc. | Nov. 16, 2017

In this webinar, Amanda Lunger, chief marketing and sales officer for Central Willamette Community, discusses the credit union's campaigns designed to attract deposits and keep up with it's eight consecutive quarters of double digit loan growth.

By Callahan & Associates, Inc. | Oct. 12, 2016

Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.

By Ted Goldwyn | Aug. 8, 2016

Rogue Credit Union beats the market and its peer averages with an ownership savings account.

By Marc Rapport | Sept. 4, 2014

New hardware technologies are emerging, ready or not, and they’ll have an impact on credit unions.

By Scott Patterson | Oct. 21, 2013

Up-and-coming products will impact the relationship between credit unions and their members.