Marketing

Personal Finance Management (PFM)

By Aaron Pugh | Sept. 2, 2010

With differing opinions on the role technology should play in a financial institution’s Gen Y outreach, the education element should not be ignored.

By Callahan & Associates | July 1, 2010

If your credit union is not ready to make the leap into a full-feathered PFM offering, there are still steps you can take to make online banking and bill pay features more user-friendly.

By Callahan & Associates | April 1, 2010

Personal finance management tools promote awareness of spending habits.

 

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By Callahan & Associates | April 1, 2010

Credit unions are growing members, loans, and a reputation for helping members online.

By Callahan & Associates | April 1, 2010

Personal Finance Management tools benefit users and credit unions.

By Callahan & Associates | April 1, 2010

Social media at its heart is a cross-marketing strategy… now make it so.

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

Feature
The ROI of PFM

By Denise Senecal | March 1, 2010

To understand the ROI of personal financial management tools, credit unions must understand the benefits it offers institutions and their members.

By Denise Senecal | Feb. 24, 2010

Helping members better manage their finances increases the credit union’s bottom line in more ways than one.

By Denise Senecal | Feb. 15, 2010

Members are focusing on saving money and reducing debt, but survey data shows opportunities are still available for new account and loan creation.