Marketing

Primary Financial Institution (PFI)

By Aaron Passman | July 11, 2022

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.

By Sharon Simpson | May 23, 2022

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

By James Major | May 9, 2022

Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.

 

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By Erik Payne | Aug. 30, 2021

The Rhode Island cooperative splits its focus between members who live within five miles of its lone branch and those with a loan-only relationship.

By Samantha Cristobal | Nov. 26, 2019

Member engagement is on the rise as credit unions build on post-recession membership surge.

By Maya Neuman | Sept. 6, 2019

New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.

By Maya Neuman | Jan. 1, 2019

Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.

By Aman Johal | Nov. 13, 2018

The movement’s membership base is growing. How are credit unions responding?

By Aman Johal | Oct. 1, 2018

As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.

By Samantha Cristobal | July 9, 2018

Despite numbering only 19, credit unions in Vermont turned out an impressive performance.