Marketing

Primary Financial Institution (PFI)

By Aman Johal | Nov. 13, 2018

The movement’s membership base is growing. How are credit unions responding?

By Aman Johal | Oct. 1, 2018

As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.

By Samantha Cristobal | July 9, 2018

Despite numbering only 19, credit unions in Vermont turned out an impressive performance.

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By Samantha Cristobal | March 1, 2018

Both the average share balance and average share accounts per member for New York credit unions was higher than national averages.

By Ian Melhorn | Dec. 1, 2017

California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.

By Callahan & Associates, Inc. | Nov. 8, 2017

Callahan & Associates and Tom Wilson, senior vice president of enterprise data and analysis at OneAZ, discuss the credit union's development of it's data lake, the strategy behind it, and the return OneAZ has already realized.

By Marc Rapport | Sept. 25, 2017

OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.

By Liz Furman | Sept. 1, 2017

Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to increase members relationships further via loans and long-term saving products.

By Ian Melhorn | July 1, 2017

There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.

By Erik Payne | May 22, 2017

Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% of members.