Marketing

Primary Financial Institution (PFI)

By Stephanie Clark | Aug. 29, 2016

Penetration metrics are up across all major product types, with share draft penetration topping 50%.

By Callahan & Associates | July 4, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the first quarter of 2016.

By E.C. Harrison | June 27, 2016

As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.

 

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By Callahan & Associates, Inc. | Feb. 23, 2015

How Wright-Patt Credit Union crafted an event that redefined its brand.

By Callahan & Associates, Inc. | Feb. 23, 2015

Callahan & Associates analyzes checking account penetration data as a part of Trendwatch 4Q 2014.

By Callahan & Associates, Inc. | Feb. 18, 2015

Tim Kolk leads the introductory session of a management school for credit union card programs in 2015.

By Callahan & Associates, Inc. | Feb. 12, 2015

Representatives from Purdue Federal Credit Union describe their innovative My Member Perks rewards program.

By | Feb. 12, 2015

Purdue Federal Credit Union describes its successful member rewards program.

By Catherine Siskos | Nov. 20, 2014

Purdue Federal’s new rewards program has brought with it an unexpected windfall in deposits.