Marketing

Primary Financial Institution (PFI)

By Samantha Cristobal | Nov. 26, 2019

Member engagement is on the rise as credit unions build on post-recession membership surge.

By Maya Neuman | Sept. 6, 2019

New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.

By Maya Neuman | Jan. 1, 2019

Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.

 

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By Aman Johal | Nov. 13, 2018

The movement’s membership base is growing. How are credit unions responding?

By Aman Johal | Oct. 1, 2018

As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.

By Samantha Cristobal | July 9, 2018

Despite numbering only 19, credit unions in Vermont turned out an impressive performance.

By Samantha Cristobal | March 1, 2018

Both the average share balance and average share accounts per member for New York credit unions was higher than national averages.

By Ian Melhorn | Dec. 1, 2017

California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.

By Callahan & Associates, Inc. | Nov. 8, 2017

Callahan & Associates and Tom Wilson, senior vice president of enterprise data and analysis at OneAZ, discuss the credit union's development of it's data lake, the strategy behind it, and the return OneAZ has already realized.

By Marc Rapport | Sept. 25, 2017

OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.

By Liz Furman | Sept. 1, 2017

Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to increase members relationships further via loans and long-term saving products.

By Ian Melhorn | July 1, 2017

There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.

By Erik Payne | May 22, 2017

Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% of members.

By Callahan & Associates | April 10, 2017

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.

By Greg Gonsalves | March 31, 2017

Wyoming credit unions are all about growth. These credit unions have posted some of the strongest growth rates of any state in the nation, and it appears more and more Wyomingites are selecting credit unions to be their primary financial institutions.

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Callahan & Associates | Dec. 1, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the third quarter of 2016.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates | Oct. 31, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the second quarter of 2016.

By Stephanie Clark | Sept. 4, 2016

Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.

By Stephanie Clark | Aug. 29, 2016

Penetration metrics are up across all major product types, with share draft penetration topping 50%.

By Callahan & Associates | July 4, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the first quarter of 2016.

By E.C. Harrison | June 27, 2016

As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.

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By Callahan & Associates, Inc. | Feb. 23, 2015

How Wright-Patt Credit Union crafted an event that redefined its brand.

By Callahan & Associates, Inc. | Feb. 23, 2015

Callahan & Associates analyzes checking account penetration data as a part of Trendwatch 4Q 2014.

By Callahan & Associates, Inc. | Feb. 18, 2015

Tim Kolk leads the introductory session of a management school for credit union card programs in 2015.

By Callahan & Associates, Inc. | Feb. 12, 2015

Representatives from Purdue Federal Credit Union describe their innovative My Member Perks rewards program.

By | Feb. 12, 2015

Purdue Federal Credit Union describes its successful member rewards program.

By Catherine Siskos | Nov. 20, 2014

Purdue Federal’s new rewards program has brought with it an unexpected windfall in deposits.

By Sharon Simpson | Feb. 10, 2014

North Carolina’s SECU has nearly two million members worldwide and branches in every one of the state’s 100 counties, but it’s the credit union’s ambassadors that give it a distinct presence in the Tar Heel state.

By Mark Reed | Nov. 11, 2013

What effects does a robust credit card portfolio have on a credit union's financial performance?

By Erik Payne | Aug. 26, 2013

Diamond Credit Union is boosting brand awareness through a sponsorship with its local hospital.

By Mark Reed | Feb. 25, 2013

As credit unions broaden their membership base, many are also expanding the business they do with existing members.

By Yun Ma | Feb. 25, 2013

By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.

By Yun Ma | Jan. 17, 2013

A Millennial examines three credit union options and discusses what she likes (and doesn’t like)

By Yun Ma | Dec. 13, 2012

A new-to-the-area Millennial asks for help in evaluating which potential credit union would be the best fit for her membership.

By Rebecca Wessler | Sept. 14, 2012

Members at Primesource use the credit union for products, services, information, and more.

By Rebecca Wessler | April 10, 2012

There's no place like Spokane, WA when it comes to markets that are favorable toward credit unions.

By Callahan & Associates | Oct. 1, 2011

Business lending CUSOs are a valuable resource for the revitalization of local economies.

By Brooke C. Stoddard | Oct. 1, 2010

A strong membership frees up resources to build a stronger credit union.

By Callahan & Associates | July 1, 2008

Today, your technology dollar can purchase just about any feature you, and your members, could want, but it takes dedication to innovation.