Public Relations

By Marc Rapport | Aug. 26, 2019

St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.

By Marc Rapport | Nov. 26, 2018

For the credit union movement — and its history of community volunteerism and charitable give back — any day can be Giving Tuesday.

By Sharon Simpson | April 9, 2018

A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.


Is Your Inbox Missing Out?

Sign up for the free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today



By Callahan & Associates | Oct. 13, 2017

Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.

By Erik Payne | May 16, 2016

ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.

By Marc Rapport | Nov. 30, 2015

Careful planning and transparent communications bolster the beginning and end of disaster planning and business continuity.

By Marc Rapport | Jan. 19, 2015

A review of practices that show how and why credit unions are boosting their visibility and viability.

By Alix Patterson | Jan. 4, 2015

Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.

By Marc Rapport | Oct. 23, 2014

Warren FCU wanted to make its way into the hearts and minds of college-town Laramie, WY. A socially conscious campaign proved to be the way.

By Erik Payne | Oct. 1, 2014

This Virginia-based cooperative powerhouse dishes out key lessons in leadership, culture, adaptability, and the value of strategic aggression.

By Sharon Simpson | Aug. 25, 2014

The ideas behind Wright-Patt Credit Union’s annual Savings Race have broader applications for every cooperative.

By Aaron Pugh | March 24, 2014

Comments from online review sites can help credit unions refine their brand, sales culture, technology, and operations.

By Drew Grossman | Feb. 27, 2014

The team descended on CUNA's GAC this week, taking notes at lectures and breakout sessions for those of you who couldn't attend. Here are a few highlights from five days in credit union wonderland.

By Drew Grossman | Jan. 8, 2014

Kia AutoSport in Tallahassee, FL, home of the Florida State Seminoles, offered free cars if the Noles scored 56 points in the BCS National Championship.

Partner Perspective
10 Miles For A Great Cause

By Credit Union Miracle Day | Dec. 9, 2013

Miracle Day races offer the chance to showcase the credit union philosophy in action while raising awareness of credit unions and their services with the general public.

By Drew Grossman | March 21, 2013

No money to hire a PR agency? Here is a crash course on how to pitch to the press.

By Melissa Forsyth | Jan. 22, 2013

Start the New Year with goals to gain exposure by helping your community.

By Rebecca McClay | Sept. 3, 2012

Money One Federal Credit Union is among 200 credit unions nationwide pooling their marketing dollars for gas giveaways.

By Bailey Reutzel | June 11, 2012

Credit unions “destroy the box” and see big gains by connecting with third parties for catchy marketing campaigns.

By Ed Gattis | May 30, 2012

Sell your credit union and its financial products with the maximum effectiveness.

By Aaron Pugh | April 24, 2012

A social media blunder can undo years’ worth of good public relations, but you can’t expect to prevent all mistakes.

By Elizabeth Morash | March 29, 2012

Through their blogs, industry commentators are pushing credit unions to improve communication at every point of contact with members.

By Rebecca McClay | Dec. 5, 2011

Salal Credit Union takes its social media strategy to the next level by using location-based platforms to connect members with products.

By | Nov. 9, 2011

Kellogg Community Credit Union’s Linda Kellogg shares how the credit union communicates to potential members in the community.

By Rebecca McClay | Oct. 1, 2011

Virginia Credit Union uses mini musicals to get members talking.

By Rebecca Wessler | Sept. 22, 2011

The credit union industry often gets left out of in-depth coverage in the media, but there are ways to improve that.

Member Matters

By Thomas Cullen | May 23, 2011

A clear strategy makes for solid onboarding, but so does valuing members once they're in the fold.

By Callahan & Associates | April 1, 2011

A revolutionary way to build member loyalty and satisfaction.

By Rebecca Wessler | Feb. 28, 2011

Strengthen your brand through SEG-specific products and PR.

By Aaron Pugh | Feb. 10, 2011

Anyone that had a radio in the 90s knows what to do when you get knocked down. But when the brand takes a blow, is crowd sourcing the answer?

By Rebecca Wessler | Jan. 1, 2011

A multichannel marketing strategy yields success in a dual market.

By Rebecca Wessler | Nov. 29, 2010

Vantage West Credit Union shares how its initiative to "make a difference" impacts members one by one.

By Aaron Pugh | Nov. 23, 2010

The role of credit unions in small business extends beyond just financing.

By Rebecca Wessler | Oct. 21, 2010

Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.

By Aaron Pugh | Oct. 13, 2010

Money is a significant component in many facets of America’s family life. So why is financial education often treated as a individual venture?

By Rebecca Wessler | Oct. 1, 2010

Creating a favorable member experience doesn't start when a member walks through the door, it starts when an employee makes a commitment to WOW service.

The WOM Factor

By Sharon Simpson | Sept. 20, 2010

Successfully harness YOUR word of mouth power.

By Ryan Sherwin | Sept. 8, 2010

State Employees’ of North Carolina is a hot search on Google.

By Thomas Cullen | Aug. 16, 2010

Twitter is a versatile platform, and contests are a dynamic way for credit unions to build an online community of current and prospective members.

By Aaron Pugh | June 25, 2010

Does an advertising campaign targeting credit unions tell the whole truth and nothing but? Not quite.

By Rebecca Wessler | May 14, 2010

For a better understanding of how to talk about what’s right with your short-term loan programs, check out what’s wrong in other institutions’.

By Nick Connors | May 6, 2010

GQ magazine offers a best practice in education and accessibility.

By Elliott Kashner | April 27, 2010

With more credible lenders in the reverse mortgage space, mainstream media is giving these loans fair consideration. Even the AARP has lent cautious support.

By Aaron Pugh | April 26, 2010

Social media and strong press releases earn media and build lasting brand awareness.

By Chip Filson | April 26, 2010

Public policy efforts for 2010 focus on initiatives that benefit Main Street, where credit unions live and work.

By Alix Patterson | April 21, 2010

Are you taking full advantage of the member/credit union relationship?

By Rebecca Wessler | April 16, 2010

Against a backdrop of sunny skies and spring weather, more than 15,000 runners took to the streets of Washington, DC, on Sunday, April 11.

By Rebecca Wessler | April 12, 2010

Beautiful weather and 10 miles welcomed the participants of the 2010 Credit Union Cherry Blossom Run.

By Aaron Pugh | April 5, 2010

Volunteer efforts by the members, for the members, maximize a credit union’s resources.

By Brooke C. Stoddard | April 1, 2010

North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By Elliott Kashner | April 1, 2010

With everyone wanting and urging increased lending, why isn’t it happening?

By Aaron Pugh | April 1, 2010

Expanding service usage through cross-selling is difficult but key to a credit union's success.

By Brooke C. Stoddard | April 1, 2010

Mark Cochran talks about Jeanne D'Arc success and how they worked through the financial crisis after replacing a long-standing, retiring CEO in 2007.

By Callahan & Associates | April 1, 2010

Competition is back in lending. Here are three simple web strategies to continue your loan growth in 2010.

By Rebecca Wessler | March 29, 2010

Credit unions across the country are relaying strong messages about the safety and soundness of the cooperative system.

By Lucy Ito | March 8, 2010

From coast to coast, credit unions are committing time, energy and resources to support a good cause.

By Lydia Cole | Feb. 10, 2010

Tuesday's Washington Post profiled Mid-Atlantic Financial Partners, a business lending CUSO operating out of the DC Metro Area.

By Chris Tissue | Feb. 8, 2010

The sheer ability of these social media phenomenon to make their way into mainstream media coverage is enough for many credit union execs to swear off social media campaigns forever.

By Rebecca Wessler | Jan. 27, 2010

Good press goes a long way, bad press goes even further.

By Chris Tissue | Jan. 21, 2010

As the divide between Capitol Hill and Wall Street becomes blurred, here is an in-depth glimpse at who our legislators are turning to for their personal finances.

By Sam Brownell | Dec. 17, 2009

On today's version of CBS's Early Show, Financial Contributor Vera Gibbons touted the benefits of credit unions but gave some misleading numbers to support her position.

By Chris Tissue | Dec. 17, 2009

Affinity Federal Credit Union got a shout-out on CNBC December 9th in a story about the government's shifting focus to Small Business Lending and more broadly, job creation.

By Rebecca Wessler | Nov. 9, 2009

Proactive credit unions are embracing earned media as a way to talk about who they are and what they do.

By Amy Eblacker | Oct. 26, 2009

The void in positive financial news has created a phenomenal opportunity for credit unions to share their story through media outlets.

By Nicole Devine | Oct. 19, 2009

By Callahan & Associates | Oct. 1, 2009

By thinking differently about the marketing process, credit unions can realize a greater return on their marketing dollars and utilize their "social movement" past to realize an "economic movement" future.

By Callahan & Associates | Oct. 1, 2009

There are certain qualities of your credit union that cannot be captured by standard marketing. In these circumstances, your current members become your best sales people.

By Callahan & Associates | Oct. 1, 2009

Being able to recognize leading and lagging indictators of member retention, and understanding relative strengths in the areas of member acquisiton, retention, and organic growth, can help your credit union determine what strategic initiatives to employ.

By Callahan & Associates | July 1, 2009

United FCU ($901M, St. Joseph, MI) is successfully reaching out to thousands of members and potential members by working with a local talk show radio host.

By Callahan & Associates | July 1, 2009

Television advertising isn’t cheap, and many credit unions may be rightly skeptical of the earning potential and their ability to measure the return on such a broad marketing investment.

By Alix Patterson | Jan. 1, 2009

After NCUA ran an ineffective Uncle Sam ad in national newspapers, Callahan asked credit unions to create its own advertisment focusing on the value of the cooperative model in today's down economy.