Marketing

SEG

By Melissa Forsyth | Feb. 26, 2013

In this Q&A with Brooke Rodriguez, AVP of Marketing at Darden Employees Federal Credit Union ($28.8M, Orlando, FL), Rodriguez shares the strategy behind a successful video used to onboard new members.

By Melissa Forsyth | Feb. 14, 2013

Darden Employees FCU utilizes it's SEG internal communication channels to reach each new employee-and new member.

By Melissa Forsyth | Feb. 13, 2013

Darden Employees FCU's CEO shares how the credit union grew out of a struggling SEG in its Orlando community.

 

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By Jim Updike | Feb. 12, 2013

By Andrew Bolton | Feb. 11, 2013

National performance averages demonstrate the unique merits of both SEG and community charter strategies.

By Rhonda Cooke | Feb. 11, 2013

Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.

By Randy Karnes | Feb. 11, 2013

Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.

By Chip Filson | Feb. 11, 2013

As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Jim Cardwell | Feb. 11, 2013

Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.