Marketing

SEG

By Jim Updike | Feb. 12, 2013

By Andrew Bolton | Feb. 11, 2013

National performance averages demonstrate the unique merits of both SEG and community charter strategies.

By Rhonda Cooke | Feb. 11, 2013

Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.

 

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By Randy Karnes | Feb. 11, 2013

Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.

By Chip Filson | Feb. 11, 2013

As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Jim Cardwell | Feb. 11, 2013

Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.

By Tony Ward-Smith | Feb. 11, 2013

Tony Ward-Smith believes merging is one option, but if your people have a strong sense of what the role of a credit union should be in what has become a very competitive, very challenging market, go for it alone!

By Aaron Pugh | Feb. 11, 2013

Are your SEGs getting the branch-quality blitz of financial insights and resources they deserve, or are you just going through the motions?

By Yun Ma | Feb. 11, 2013

How Honda, a single-sponsor cooperative, revitalized a dormant sponsor relationship to increase its revenue stream and expand its product line.