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In this Q&A with Brooke Rodriguez, AVP of Marketing at Darden Employees Federal Credit Union ($28.8M, Orlando, FL), Rodriguez shares the strategy behind a successful video used to onboard new members.
Darden Employees FCU utilizes it's SEG internal communication channels to reach each new employee-and new member.
Darden Employees FCU's CEO shares how the credit union grew out of a struggling SEG in its Orlando community.
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National performance averages demonstrate the unique merits of both SEG and community charter strategies.
Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.
Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.
As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.
To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.
Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.