Marketing

SEG

By Tony Ward-Smith | Feb. 11, 2013

Tony Ward-Smith believes merging is one option, but if your people have a strong sense of what the role of a credit union should be in what has become a very competitive, very challenging market, go for it alone!

By Aaron Pugh | Feb. 11, 2013

Are your SEGs getting the branch-quality blitz of financial insights and resources they deserve, or are you just going through the motions?

By Yun Ma | Feb. 11, 2013

How Honda, a single-sponsor cooperative, revitalized a dormant sponsor relationship to increase its revenue stream and expand its product line.

 

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By John Dolan-Heitlinger | Feb. 11, 2013

Just as assimilation was integral to Roman expansion, to build a successful community relations program, credit unions must assimilate the ways of its potential membership.

By Kathy McKinnon | Feb. 11, 2013

By Aaron Pugh | Jan. 15, 2013

How a new corporate sponsor helps a struggling Florida credit union rebrand and regain financial health.

By Aaron Pugh | Jan. 14, 2013

How a new corporate sponsor helped a struggling Florida credit union rebrand and regain financial health.

By Mark Reed | Dec. 21, 2012

Credit union name changes for 2012 plus a pictorial representation of the, now, 50 most common words used in credit union names.

By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

By Jim Regan | Oct. 1, 2012

Regardless of charter type, it's product and services that drive long-term success.