Marketing

SEG

By Kathy McKinnon | Feb. 11, 2013

By Aaron Pugh | Jan. 15, 2013

How a new corporate sponsor helps a struggling Florida credit union rebrand and regain financial health.

By Aaron Pugh | Jan. 14, 2013

How a new corporate sponsor helped a struggling Florida credit union rebrand and regain financial health.

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By Mark Reed | Dec. 21, 2012

Credit union name changes for 2012 plus a pictorial representation of the, now, 50 most common words used in credit union names.

By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

By Jim Regan | Oct. 1, 2012

Regardless of charter type, it's product and services that drive long-term success.

By Juli Anne Callis | Oct. 1, 2012

A switch to a tip charter could recast Blue Lakes as an educator's credit union.

By Brandy Logan | Sept. 28, 2012

Branching into an undeserved area is a conservative approach that would allow Blue Lakes to serve its current SEGs with the strong relationship it has built over decades.

Feature
Charter Change?

By Brooke C. Stoddard | Sept. 28, 2012

Blue Lakes FCU needs to change its strategy to achieve better wallet share and member engagement. Its CEO thinks a shake-up in its field of membership will do the trick.

By Rebecca McClay | Sept. 13, 2012

Darden Employees Federal Credit Union stands out in SEG relationship management. Take an in-depth look at why.