Marketing

SEG

By Jon Jeffreys | Sept. 4, 2017

Small can be mighty when it comes to stealing market share and serving it better than the banks.

By Marc Rapport | April 24, 2017

A lean, not mean, operation helps this Beantown, SEG-focused credit union top the charts in member metrics.

By Marc Rapport | Oct. 24, 2016

The small Oregon-Washington credit union uses internal efficiencies and external outreach to hit new heights.

 

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By Marc Rapport | Sept. 4, 2016

Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.

By Callahan & Associates | July 1, 2016

Callahan & Associates and Debora Almirall discuss how the Duluth-based credit union meets members' needs — don't call it selling — via mobile banking, remote deposit checking, personal and business loans, shared branching, and more.

By Erik Payne | May 23, 2016

Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.

By Marc Rapport | May 23, 2016

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

By Marc Rapport | May 23, 2016

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Rebecca Wessler | May 23, 2016

This week, CreditUnions.com features case studies of credit unions tackling one of five aspects of a strong SEG relationship.

By Michelle Parker | May 18, 2016

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.

By Marc Rapport | May 9, 2016

CAHP Credit Union underpins loan growth by building rapport with peace officers across the Golden State.

By Gabriel Meyr | Feb. 15, 2016

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.

By Sharon Simpson | May 25, 2015

Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.

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Then And Now

By Erik Payne | April 15, 2015

For 21 quarters, Callahan & Associates has offered lessons and best practices through the Anatomy Of A Credit Union series. Here's an update on six reader favorites.

By Aaron Pugh | Oct. 13, 2014

BCU shares lessons it learned from tapping a retail-merchandising expert to create more appealing locations.

By Rebecca Wessler | July 16, 2014

CreditUnions.com shines the light on credit unions that are using a bit of ingenuity to bring un- and underbanked consumers into the credit union fold.

By Sharon Simpson | March 3, 2014

A Midwest credit union offers financial services specifically tailored to the career patterns and business practices of its artistic community.

By Brian Ducharme | Nov. 25, 2013

MIT FCU mines mutual opportunities within its select community.

By Jon Jeffreys | Nov. 25, 2013

Strong CU-SEG relationships open opportunities for both parties.

By Sharon Simpson | Nov. 21, 2013

Honda FCU has saved its single SEG millions of dollars while diversifying its own income stream and generating positive earnings.

By Catherine Siskos | Sept. 16, 2013

To expand its portfolio, Western Federal Credit Union implements a lending strategy that can compete with the big banks.

By Drew Grossman | Aug. 19, 2013

Greater Abbeville FCU steps up to ease financial pain when members unexpectedly lose their jobs.

By Drew Grossman | Aug. 5, 2013

A Colorado credit union gained members and loans when it first managed, and then purchased, the Boulder branch of an Indiana-based credit union.

By Kris VanBeek | April 15, 2013

With old troubles in the past, USAlliance will pursue new opportunities.

By Sharon Simpson | April 8, 2013

APCO Employees Credit Union keeps its operational edge through economic booms and busts.

By Melissa Forsyth | March 21, 2013

By Melissa Forsyth | Feb. 26, 2013

In this Q&A with Brooke Rodriguez, AVP of Marketing at Darden Employees Federal Credit Union ($28.8M, Orlando, FL), Rodriguez shares the strategy behind a successful video used to onboard new members.

By Melissa Forsyth | Feb. 14, 2013

Darden Employees FCU utilizes it's SEG internal communication channels to reach each new employee-and new member.

By Melissa Forsyth | Feb. 13, 2013

Darden Employees FCU's CEO shares how the credit union grew out of a struggling SEG in its Orlando community.

By Jim Updike | Feb. 12, 2013

By Andrew Bolton | Feb. 11, 2013

National performance averages demonstrate the unique merits of both SEG and community charter strategies.

By Rhonda Cooke | Feb. 11, 2013

Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.

By Randy Karnes | Feb. 11, 2013

Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.

By Chip Filson | Feb. 11, 2013

As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Jim Cardwell | Feb. 11, 2013

Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.

By Tony Ward-Smith | Feb. 11, 2013

Tony Ward-Smith believes merging is one option, but if your people have a strong sense of what the role of a credit union should be in what has become a very competitive, very challenging market, go for it alone!

By Aaron Pugh | Feb. 11, 2013

Are your SEGs getting the branch-quality blitz of financial insights and resources they deserve, or are you just going through the motions?

By Yun Ma | Feb. 11, 2013

How Honda, a single-sponsor cooperative, revitalized a dormant sponsor relationship to increase its revenue stream and expand its product line.

By John Dolan-Heitlinger | Feb. 11, 2013

Just as assimilation was integral to Roman expansion, to build a successful community relations program, credit unions must assimilate the ways of its potential membership.

By Kathy McKinnon | Feb. 11, 2013

By Aaron Pugh | Jan. 15, 2013

How a new corporate sponsor helps a struggling Florida credit union rebrand and regain financial health.

By Aaron Pugh | Jan. 14, 2013

How a new corporate sponsor helped a struggling Florida credit union rebrand and regain financial health.

By Mark Reed | Dec. 21, 2012

Credit union name changes for 2012 plus a pictorial representation of the, now, 50 most common words used in credit union names.

By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

By Jim Regan | Oct. 1, 2012

Regardless of charter type, it's product and services that drive long-term success.

By Juli Anne Callis | Oct. 1, 2012

A switch to a tip charter could recast Blue Lakes as an educator's credit union.

By Brandy Logan | Sept. 28, 2012

Branching into an undeserved area is a conservative approach that would allow Blue Lakes to serve its current SEGs with the strong relationship it has built over decades.

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Charter Change?

By Brooke C. Stoddard | Sept. 28, 2012

Blue Lakes FCU needs to change its strategy to achieve better wallet share and member engagement. Its CEO thinks a shake-up in its field of membership will do the trick.

By Rebecca McClay | Sept. 13, 2012

Darden Employees Federal Credit Union stands out in SEG relationship management. Take an in-depth look at why.

By Rebecca McClay | June 18, 2012

Some credit unions that catered to U.S. Postal Service employees are reaching out to the broader community.

By Aaron Pugh | March 12, 2012

First New England Federal Credit Union and its CUSO lay the groundwork for additional rounds of refinance assistance.

By Timothy Kolk | Dec. 12, 2011

Foster growth and protect your returns by focusing on marketing, product development and underwriting approaches.

By Callahan & Associates | Nov. 14, 2011

Today’s members understand outstanding financial service is merely the beginning of cooperative benefits, and at these credit unions, their ranks are growing.

By Callahan & Associates | Oct. 1, 2011

What credit unions can learn from the Apple retail experience.

By Aaron Pugh | Sept. 5, 2011

Products and services drive organic growth and deeper relationships at United FCU.

By Callahan & Associates | July 1, 2011

Credit union business members require electronic bill payment options that work for them.

By Brooke C. Stoddard | April 1, 2011

The spirit of entrepreneurship is taking the wheel in 2011.

By Rebecca Wessler | April 1, 2011

Guthrie Federal Credit Union invests in members and the community.

By Rebecca Wessler | April 1, 2011

A mid-size credit union uses the cooperative spirit and financial savvy to succeed.

By Aaron Pugh | April 1, 2011

One credit union renews its SEG focus to gain holistic relationships and a prosperous financial future.

By | March 3, 2011

Mark Decello, executive vice president of KEMBA Financial Credit Union ($701M, Gahanna, OH), explains how the credit union nurtures its many successful SEG relationships. He offers tips on how to identify which SEGs will work best with the credit union and how to retain a positive relationship with SEGs.

By Thomas Cullen | March 1, 2011

SEGs represent not only loyal members but also a chance for credit unions to generate valuable relationships.

By Rebecca Wessler | Feb. 28, 2011

Strengthen your brand through SEG-specific products and PR.

Partner Perspective
Steep Incline: Maintain Speed

By Credit Union Direct Corporation | Feb. 21, 2011

In today’s competitive marketplace, credit unions are faced with the challenge of finding new ways to drive lending opportunities.

By Rebecca Wessler | Jan. 19, 2011

Pay attention to this Pennsylvania credit union that quadrupled its asset base in a decade.

By Rebecca Wessler | Jan. 1, 2011

A dual market means different things to different credit unions. Security Service Federal Credit Union serves a range of members whose geographic proximities cross neighborhood, city, and even state lines.

By Callahan & Associates | Oct. 1, 2010

The right technology supports the products and services business members seek.

By Brooke C. Stoddard | Oct. 1, 2010

Working in niches, growing organically, fostering relationships, and emphasizing safety and soundness have helped this two-branch credit union thrive in the Southern California market.

By Aaron Pugh | Sept. 6, 2010

KEMBA Financial Credit Union demonstrates what it means to find opportunity in all markets.

By Aaron Pugh | July 26, 2010

Credit unions can use health savings accounts — which are becoming a mainstream healthcare option — to secure, strengthen, or renew SEG relationships and business partnerships.

By Alix Patterson | July 1, 2010

Prepaid cards open membership, deliver streamlined services, and assist in budgeting.

By Alix Patterson | April 21, 2010

Are you taking full advantage of the member/credit union relationship?

By Rebecca Wessler | April 12, 2010

Innovative outreach methods welcome SEGs and generate excitement about the institution’s financial brand.

By Chris Tissue | April 5, 2010

Credit unions earn high accolades in consumer experience, but they can take a page right out of the playbook of the companies with top honors.

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By Rebecca Wessler | March 11, 2010

A glimpse at the cheer worthy, jeer worthy, and tear worthy stories for the week of March 8, 2010.

By Chris Tissue | March 11, 2010

For SEG-based and community charters alike, creating mavens to spread the credit union’s message works.

By Chris Tissue | Feb. 17, 2010

Check off these six degrees of SEG relationships to assure you aren’t six degrees away from your potential members!

By Chris Tissue | Feb. 15, 2010

Taking center stage can be a good thing as long as you convey the right messages about your brand.

By Chris Tissue | Feb. 8, 2010

Leveraging SEG relationships is a cost-effective way to focus your marketing energy and dollars.

By Lydia Cole | Jan. 12, 2010

Is your membership increasing on par with your potential membership? Here are three suggestions for member growth in 2010.

By Chris Tissue | Jan. 6, 2010

Leverage internal resources and processes to achieve organic membership growth.

By Rebecca Wessler | Jan. 1, 2010

Anheuser-Busch Employees Credit Union raises expense awareness and increases profitability.

By Callahan & Associates | Oct. 1, 2009

While California Center Credit Union may be small in size, their membership is big in ideas.

By Callahan & Associates | Oct. 1, 2009

Credit unions have the unique moment to remind the community of the strength of the cooperative system by increasing their involvement in the community.

By Sara Gaab | Sept. 28, 2009

While continuing to help members with their financing needs, there is an opportunity to serve members with their healthcare needs. Here are three ways to build your program.

By Dane Coalson | Aug. 3, 2009

Baxter Credit Union sharpens focus on partnering with employer groups.

By Dane Coalson | Aug. 3, 2009

Massive rebranding effort kicks off growth spurt for Xceed Financial Credit Union.

By Dane Coalson | Aug. 3, 2009

Cost-effective marketing to specific employer groups sparks growth through targeted outreach.

By Callahan & Associates | July 1, 2009

Because people change jobs and move, FOM-affinities have been changing. People now might be more loyal to a Harley-Davidson club or the Oprah Winfrey show than to a factory or parish. We should take note and probe how credit unions can discover, deal with, and aid new affinity groups.

By John Dolan-Heitlinger | May 4, 2009

As credit unions navigate their way through the current economic storm, I'd like to suggest that they revisit one of their most basic foundations.

By Callahan & Associates | Jan. 1, 2009

Cost-effective marketing to specific employer groups sparks growth through targeted outreach.

By TransUnion | Dec. 1, 2008

Are you prepared for 2009? Learn how to take advantage of any opportunities while preparing sound risk management strategies.

By Dane Coalson | Nov. 17, 2008

The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?

By Dane Coalson | Nov. 10, 2008

Over the last decade, many credit unions have converted to community charters or accumulated a large and diverse number of employer relationships, thus lowering the barrier for membership enrollment.

By Dane Coalson | Nov. 3, 2008

While credit unions experienced much lending and deposit success over the past year, the rate of membership growth remains historically low. Perhaps a renewed interest in SEG development is just what the doctor ordered.

By Lydia Cole | Oct. 1, 2008

Chartered in 1935, Justice Federal serves the Department of Justice, its associated agencies including the FBI and DEA, the Department of Homeland Security, the Courts of the District of Columbia and law enforcement affinity groups.

By Ray Springsteen | Sept. 8, 2008

As you develop your 2009 marketing plan, how do you incorporate the impact of your marketing dollars at the credit union?

By Lydia Cole | April 21, 2008

With the unemployment rate rising, credit unions can offer short-term products and long-term development to help members.

By Marsha King | Dec. 3, 2007

LCFCU works with various groups and resources to chart a course for the future.

By Leigh Anne Terry | April 2, 2007

Some quick summaries of a few “new” credit unions we would like learn a little more about.

By Brad Myers | June 5, 2006

Credit unions have a window of opportunity to stake their claim to the burgeoning HSA market, but the window may not remain open for long.

By Harland Educational Services | March 27, 2006

Take a look at some of the advantages and strategies for employee Health Savings Accounts for your credit union.

By Mary Royston | Jan. 9, 2006

One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.

By Mary Royston | Dec. 19, 2005

Learn how one credit union achieved a record year in sponsor company growth.

By Annie Sebastian | Dec. 5, 2005

Carolina Trust FCU demonstrates the opportunity credit unions have to offer attractive payday loan alternatives.

By Callahan & Associates | July 1, 1999

A few months ago we were victorious in overcoming the biggest political challenge ever faced by credit unions...defeating the Bankers and winning the decisive passage of HR 1151. Now multiple common bond credit unions can begin adding new SEGs and serving additional employers, their employees, and their families, who have been waiting, some for over two years, for access to credit union service. Right? Not so fast!

By Callahan & Associates | Aug. 1, 1997

There has been a great deal of discussion and argument lately over fields of membership. The AT&T case has accelerated this, but the basic issues already existed and were ready to emerge. At the heart of discussions are "overlaps." For decades there have been "incidental overlaps," situations in which a number of members could join more than one credit union. They were held to a minimum, though.