Marketing

Social Media

By Salvador Lopez | Nov. 27, 2017

Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.

By Callahan & Associates, Inc. | Nov. 16, 2017

In this webinar, Amanda Lunger, chief marketing and sales officer for Central Willamette Community, discusses the credit union's campaigns designed to attract deposits and keep up with it's eight consecutive quarters of double digit loan growth.

By Rebecca Wessler | Nov. 6, 2017

Five can’t-miss data points this week on CreditUnions.com.

 

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By Erik Payne | Nov. 6, 2017

Member check-ins through the online review site helps Financial Partners move up in search results.

By Callahan & Associates | Oct. 13, 2017

Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.

By Erik Payne | Oct. 10, 2017

Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.

By Alexandra Gekas | Oct. 2, 2017

A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.

By Alexandra Gekas | Aug. 17, 2017

In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.

By Callahan & Associates | July 26, 2017

Callahan & Associates and Susan Green, SVP of Marketing for Elevations Credit Union, discuss Elevation's Adventures in Localism campaign, including how Elevations sets goals and measures success in social media.

By Rebecca Wessler | July 17, 2017

Five can't-miss data points featured this week on CreditUnions.com.