Social Media

By Marc Rapport | April 20, 2020

Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.

By Rebecca Wessler | April 6, 2020

Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on

By Alexandra Gekas | March 20, 2020

Even as reality changes by the day, credit unions can provide stability and support to worried members.


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By Rebecca Wessler | Jan. 21, 2020

Five can't-miss data points this week on

By Madison Harbin | Jan. 20, 2020

The worlds of social media and search are ever-changing. Below, we've highlighted some of the most groundbreaking updates from 2019 that may impact your credit union's 2020 strategy.

By Erik Payne | Nov. 11, 2019

The Volunteer State credit union produces professional video on a budget and shares how any credit union can do so, too.

By Alexandra Gekas | Sept. 30, 2019

Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.

By Alexandra Gekas | June 24, 2019

These key do’s and don’ts will help any credit union build a superior member experience program in a snap.

By Rebecca Wessler | June 17, 2019

Five can't-miss data points this week on

By Erik Payne | June 17, 2019

To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.

By Rebecca Wessler | June 3, 2019

Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on

By Sharon Simpson | April 30, 2019

Air Academy FCU’s biannual events engage employees and give community members something to smile about.

By E.C. Harrison | April 22, 2019

First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.

By Rebecca Wessler | April 22, 2019

Five can't-miss data points this week on

By Alexandra Gekas | Jan. 23, 2019

Google constantly changes its algorithm. How can credit unions keep their local searches competitive? Check out these tips for the new year.

By Rebecca Wessler | Dec. 24, 2018

Five can't-miss data points this week on

By Alexandra Gekas | Dec. 17, 2018

Credit unions across the country spread cheer on social media.

By E.C. Harrison | Nov. 26, 2018

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.

By Madison Harbin | Sept. 20, 2018

Credit unions can take a page from restaurant playbooks when it comes to optimizing their online presence.

By Rebecca Wessler | Sept. 3, 2018

Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on

By Rebecca Wessler | Aug. 20, 2018

Five can’t-miss data points this week on

By Erik Payne | Aug. 15, 2018

Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.

By Rebecca Wessler | June 4, 2018

Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on

By Marc Rapport | May 28, 2018

Miller Devenny makes connections with millennials and more at South Carolina’s largest credit union.

By Madison Harbin | May 14, 2018

Credit unions can use consumer complaints to differentiate themselves from their competition.

By Marc Rapport | April 9, 2018

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.

By Rebecca Wessler | Dec. 25, 2017

Credit unions share their best practices with all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.

By Rebecca Wessler | Nov. 27, 2017

Five can’t-miss data points this week on

By Salvador Lopez | Nov. 27, 2017

Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.

By Callahan & Associates, Inc. | Nov. 16, 2017

In this webinar, Amanda Lunger, chief marketing and sales officer for Central Willamette Community, discusses the credit union's campaigns designed to attract deposits and keep up with it's eight consecutive quarters of double digit loan growth.

By Rebecca Wessler | Nov. 6, 2017

Five can’t-miss data points this week on

By Erik Payne | Nov. 6, 2017

Member check-ins through the online review site helps Financial Partners move up in search results.

By Callahan & Associates | Oct. 13, 2017

Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.

By Erik Payne | Oct. 10, 2017

Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.

By Alexandra Gekas | Oct. 2, 2017

A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.

By Alexandra Gekas | Aug. 17, 2017

In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.

By Callahan & Associates | July 26, 2017

Callahan & Associates and Susan Green, SVP of Marketing for Elevations Credit Union, discuss Elevation's Adventures in Localism campaign, including how Elevations sets goals and measures success in social media.

By Rebecca Wessler | July 17, 2017

Five can't-miss data points featured this week on

By Marc Rapport | July 17, 2017

The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.

By Sharon Simpson | July 17, 2017

How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.

By Erik Payne | July 3, 2017

How Cy-Fair Federal Credit Union’s 10-year naming rights to a high school stadium has paid off after one year.

By Dahna Chandler | June 26, 2017

A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.

By Erik Payne | March 10, 2017

Cory Booker and U.S. Surgeon General Vivek Murthy highlight day one at the Austin, TX, conference.

By Erik Payne | Aug. 1, 2016

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.

By Marc Rapport | Aug. 1, 2016

The Alabama credit union is developing a repertoire of live and virtual seminars.

By Stephanie Clark | Aug. 1, 2016

Strategies to help credit unions increase their social media presence.

By Rebecca Wessler | Aug. 1, 2016 rounds up examples of successful social media strategies — as well as identifies alternatives to Facebook and Twitter — to help credit unions take their social presence to the next level.

By Erik Payne | July 7, 2016

The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.

By Erik Payne | March 1, 2016

Snapchat now allows businesses to create their own Snapchat filters. Why is this a good idea for credit unions?

By Marc Rapport | Feb. 15, 2016

The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.

By Leigh Anne Terry | Jan. 20, 2016

Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.

By Erik Payne | Jan. 11, 2016

How Generations Federal Credit Union uses its award-winning social media platforms to boost member engagement and awareness among 20-somethings.

By CU Student Choice | Oct. 12, 2015

Brookings report details “selective” debt crisis; outlines impact of non-traditional borrowers and for-profit colleges.

By Erik Payne | Oct. 8, 2015

How Denny’s has created a funny, engaging, and authentic Twitter presence.

By Erik Payne | Oct. 5, 2015

Different campaigns and processes help Navy Federal improve its social media presence.

By Marc Rapport | Oct. 5, 2015

Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.

Partner Perspective
How To Bank On Social

By The Servion Group | Oct. 5, 2015

Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.

By Rebecca Wessler | Oct. 5, 2015

There might be no "best" way to use social media channels, but this week, highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.

By Erik Payne | Aug. 13, 2015

How Capital One uses Instagram and user-generated content to advertise to millennials.

By Marc Rapport | Aug. 1, 2015

Two Mazuma leaders reflect on the renovation of the credit union’s retail delivery network and brand strategy.

By Erik Payne | July 30, 2015

What’s the next move for credit union brands on social media?

By Erik Payne | July 9, 2015

With the introduction of peer-to-peer payments, Facebook makes a plea for handling its users’ money.

By Aaron Pugh | July 7, 2015

These alphabetized tips from Navy Federal Credit Union show how to take social media from an operational check mark to a well-developed business line.

By Erik Payne | April 13, 2015

How three credit unions turned their sales-oriented social media strategies into engagement-driven ones.

By Callahan & Associates | April 1, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Callahan & Associates, Inc. | March 20, 2015

Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.

By Erik Payne | Feb. 18, 2015

Social media is changing the face of customer service, and even institutions that don't participate in social channels must take note.

By Drew Grossman | Jan. 22, 2015

How a growing credit union is increasing community awareness and ramping up relevance through responsive, daily marketing.

By Aaron Pugh | Jan. 22, 2015

Two credit unions share how they bring workplace ideas, issues, and opportunities to the surface.

By Drew Grossman | Jan. 20, 2015

Credit unions like Generations Federal are benefiting from creating their own content.

By Erik Payne | Jan. 7, 2015

What credit unions can learn from NASA’s social media branding initiative.

By Alix Patterson | Jan. 4, 2015

Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.

By Marc Rapport | Oct. 23, 2014

Warren FCU wanted to make its way into the hearts and minds of college-town Laramie, WY. A socially conscious campaign proved to be the way.

By Erik Payne | Oct. 1, 2014

This Virginia-based cooperative powerhouse dishes out key lessons in leadership, culture, adaptability, and the value of strategic aggression.

By Ross Swartwout | Oct. 1, 2014

Ross Swartwout, Senior Designer and Social Media Specialist at BECU, discusses the credit union's social media program in this Leadership Series webinar.

By Aaron Pugh | Sept. 16, 2014

Consumers prefer real interactions over corporate crosstalk and marketing malarkey.

By Kaufman & Canoles | Aug. 18, 2014

Social media is a hot topic, but it has its risks, especially potential consumer compliance risks.

By Aaron Pugh | Aug. 15, 2014

Comments from online review sites can help credit unions refine their culture, technology, and operations.

By Aaron Pugh | July 7, 2014

If you are only concerned about hard-dollar ROI, you’re missing the point. The benefits of these dynamic channels become apparent in other ways.

By CafeGive | July 7, 2014

Giving back is part of a credit union’s credo, but the challenge lies in communicating that effectively with all key stakeholders.

By PSCU | July 7, 2014

Mobility requires credit unions to view their services through a lens of consumer context and provide members what they want, when they need it.

By Sharon Simpson | July 7, 2014

When its social media channel overheats, BECU’s 10-person team helps members cool down.

By Erik Payne | June 16, 2014

Evangelical Christian plans to improve its call center service by going more virtual and less human.

By Jennifer Davis | June 2, 2014

The same practices credit unions use every day also help them come out on top in a search.

Partner Perspective
Talk "SMAC" to Engage Millennials

By PSCU | June 2, 2014

The four areas through which credit unions can and must connect to the next generation

By CU Rx | May 19, 2014

Maximize your credit union’s social success while avoiding the compliance headache.

By Erik Payne | April 4, 2014

... and how that will hurt credit union social media marketing initiatives.

By Erik Payne | Feb. 10, 2014

A social media campaign sponsored by Educators Credit Union has members seeing red … a red pen, that is.

By Drew Grossman | Feb. 10, 2014

When it comes to member referrals, UICCU has two paramount principles — cash is king and keep it simple.

Workplace 2.0

By Leigh Anne Terry | Jan. 13, 2014

We highlight the good (gym), the bad (traffic), and the just plain ugly (flu season) realities of the modern workplace so credit unions can build a better alternative for their employees.

By Callahan & Associates | Dec. 17, 2013

In Callahan & Associates' newest webinar, Mazuma Credit Union discusses how it uses its content marketing strategy-a blog-to chronicle its HQ location move across state lines.

By Callahan & Associates | Dec. 5, 2013

Todd Kern, CMO Elevations Credit Union discusses successful social media strategies and what his credit union is doing in Callahan & Associates' newest webinar. NOTE: The audio quality declines around the 37-minute mark.

By Jennifer Davis | Oct. 31, 2013

Use these five free digital marketing tools to find new members online.

By Drew Grossman | Oct. 17, 2013

Though new to the institution, Sandy has become an integral part of the marketing team. Here he discusses his role in the marketing strategy at SPIRE and the importance of advancing technology, but remaining member focused.

By Sharon Simpson | Sept. 9, 2013

A social media CUSO launched by APCO Employees Credit Union ensures members have the information they want when they need it.

By | Sept. 9, 2013

Embracing mobile and social channels is only scary if you don’t have a strategy.

By Jennifer Davis | Sept. 9, 2013

In just four steps, credit unions can foster relationships with future members through content marketing.

By Drew Grossman | Sept. 9, 2013

Social media complements traditional evaluation metrics to help institutions find credit-worthy applicants hiding behind a less-than-perfect FICO score.

By Aaron Pugh | Sept. 9, 2013

With the right strategy, social channels are capable of generating tangible returns worthy of the extra investment.

By Erik Payne | Sept. 9, 2013

Teachers Federal Credit Union uses Facebook to inform members during times of emergency.

By Erik Payne | Aug. 29, 2013

A new study suggests fictional characters generate more social media buzz than celebrity spokespeople.

By Sharon Simpson | Aug. 26, 2013

These two credit unions prove employees and members can talk the talk as well as walk the walk.

By Drew Grossman | Aug. 1, 2013

Social media is more than just a tweet here and a Facebook post there; it’s become an essential part of your institution’s brand. If this is so, why do so many turn the reins over to inexperienced interns?

By Erik Payne | July 17, 2013

What can credit unions learn from Hostess as it attempts a comeback?

By Callahan & Associates | June 25, 2013

Learn how one credit union has begun shifting marketing dollars to new and more progressive channels, such as targeted Pandora and Facebook ads, and how this transition impacts other parts of the organization.

By Jennifer Davis | June 24, 2013

If you aren’t seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.

By Melissa Forsyth | March 27, 2013

In this short Q&A, Kelli Hawkins, Communications Manager at Numerica Credit Union ($1.2B, Spokane, WA), shares how a video contest is helping the credit union reach out to its younger members.

By Jennifer Davis | March 11, 2013

Follow these steps to calculate the real ROI of your social media efforts.

By Yun Ma | Jan. 23, 2013

What can credit unions learn from online crowdfunding platforms?

By Aaron Pugh | Dec. 31, 2012

Element Federal has lessons for all credit unions when it comes to innovation.

By Melissa Forsyth | Dec. 18, 2012

Video that personally resonated with viewers was all the rage in 2012. Build on that with advertising themes that are relevant to members in 2013.

By Ron Daly | Dec. 12, 2012

Digital technology is significantly — and continuously — changing how marketers do their jobs.

By Aaron Pugh | Nov. 20, 2012

Use online member feedback to shape your technology and operations strategy.

By Melissa Forsyth | Oct. 3, 2012

Make sure the time your online video ad runs neither bores nor annoys viewers.

By Melissa Forsyth | Sept. 27, 2012

New tools give members a chance to edit credit union marketing videos.

By Aaron Pugh | Sept. 24, 2012

From PFM to mobile marketing, incorporate best practices from today’s bleeding edge providers.

By Aaron Pugh | Sept. 24, 2012

Dictionaries play catch up, adding new definitions for high-tech times.

By Melissa Forsyth | Sept. 12, 2012

Credit union videographers should look to smartphones for their filming and editing needs.

By Aaron Pugh | Sept. 11, 2012

As social media continues to expand our reach, focus on sites that are targeted, local, and actionable instead.

By Melissa Forsyth | Sept. 4, 2012

If a video is uploaded to YouTube, but no one shares it …

By Bailey Reutzel | Sept. 3, 2012

McGraw-Hill FCU offers a platform for members to amplify their pro-credit union voice through videos.

Partner Perspective
Get Back On The Highway

By Origence, a CU Direct Brand | Aug. 20, 2012

Credit unions can use strategic messaging to get on the front lines of the auto turnaround.

Partner Perspective
4 Social Media Killers

By CUNA Mutual Group | Aug. 13, 2012

Don’t let the credit union’s next campaign get knocked out because of common mistakes.

By Rebecca McClay | May 15, 2012

As Facebook prepares for its IPO this week, credit unions can be grateful they’re not driven by stockholder satisfaction.

By Aaron Pugh | April 24, 2012

A social media blunder can undo years’ worth of good public relations, but you can’t expect to prevent all mistakes.

By Aaron Pugh | Feb. 2, 2012

Callahan & Associates dispels five misconceptions that keep credit unions from achieving a successful social presence online.

By Rebecca Wessler | Jan. 25, 2012

Three proven Twitter strategies from Best Buy, Southwest Airlines, and Whole Foods.

By Rebecca McClay | Dec. 5, 2011

Salal Credit Union takes its social media strategy to the next level by using location-based platforms to connect members with products.

By Elizabeth Morash | Nov. 9, 2011

A Pennsylvania Credit Union Association conference provides new tactics to inform social media strategy.

By Elizabeth Morash | Oct. 24, 2011

El Paso Employees Federal Credit Union found that investing in a new staff position to strengthen your social media outreach has several advantages.

By Elizabeth Morash | Sept. 20, 2011

Respect members' privacy as you integrate Facebook's new subscriber feature into your social media strategy.

By Elizabeth Morash | Aug. 31, 2011

Credit unions should take a deeper dive into social media to really hear what their members need.

By Aaron Pugh | July 1, 2011

It takes all three to effectively market to members and build lasting brand value.

By Brooke C. Stoddard | July 1, 2011

A New Mexico natural foods cooperative quotes Bertrand Russell and lives the cooperative principles.

By Aaron Pugh | June 27, 2011

Make even basic online touch points part of a larger strategy through games, education, and social networking.

By | June 20, 2011

Viral communication and celebrity endorsements can help credit unions reach difficult demographics.

By Aaron Pugh | June 16, 2011

Pick the wrong social media venue and you risk alienating your target market and diluting your message.

By Callahan & Associates | April 1, 2011

What features do members look for and how can credit unions successfully deploy this technology?

By | Jan. 27, 2011

Eric Acree, executive vice president of Vantage Credit Union ($700.2M, Bridgetown, MO), describes the credit union’s innovative venture into mobile banking. When faced with the tough times of 2009, the credit union donned its creative thinking cap and came up with Tweet My Money.

By Aaron Pugh | Jan. 19, 2011

What is the real value of social media?

By Aaron Pugh | Oct. 1, 2010

Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.

By Patrick Sebastian | July 13, 2010

A look at the Twitter phenomenon, from the credit union board-to-member connection to psychic octopi in Germany.

By Callahan & Associates | July 1, 2010

Peer-to-peer transfers are expanding the payment systems market and creating opportunity in profit-friendly member services.

By Alix Patterson | April 1, 2010

Credit unions are popping up all over iTunes, offering numerous iPhone applications that fulfill the needs of mobile members.

By Callahan & Associates | April 1, 2010

Credit unions are growing members, loans, and a reputation for helping members online.

By Callahan & Associates | April 1, 2010

Social media at its heart is a cross-marketing strategy… now make it so.

By Callahan & Associates | April 1, 2010

By incorporating technology into every aspect of its savings account, SmartyPig sets an example for other financial institutions to follow.

By Callahan & Associates | Jan. 1, 2010

How one credit union educates educators.

By BYM Agency | Oct. 26, 2009

Social networking sites now exist as a new lynchpin of communication for thousands of businesses and millions of individuals. It's time to add social networking services to your marketing communications arsenal, to give yourself an advantage or simply keep up.

By Brooke C. Stoddard | July 1, 2008

Keeping track of the fast-moving technology and separating the useful from the hyped is the job of IT specialists.

By Callahan & Associates | July 1, 2008

Credit unions explain why they've partnered with Zopa, a "social finance" company.

By Brooke C. Stoddard | July 1, 2007

Five credit union technology experts from across the country share what's working, what is not, what might and why they think so.