Marketing

Social Media

By Rebecca Wessler | Oct. 5, 2015

There might be no "best" way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.

By Erik Payne | Aug. 13, 2015

How Capital One uses Instagram and user-generated content to advertise to millennials.

By Marc Rapport | Aug. 1, 2015

Two Mazuma leaders reflect on the renovation of the credit union’s retail delivery network and brand strategy.

 

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By Erik Payne | July 30, 2015

What’s the next move for credit union brands on social media?

By Erik Payne | July 9, 2015

With the introduction of peer-to-peer payments, Facebook makes a plea for handling its users’ money.

By Aaron Pugh | July 7, 2015

These alphabetized tips from Navy Federal Credit Union show how to take social media from an operational check mark to a well-developed business line.

By Erik Payne | April 13, 2015

How three credit unions turned their sales-oriented social media strategies into engagement-driven ones.

By Callahan & Associates | April 1, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Callahan & Associates, Inc. | March 20, 2015

Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.

By Erik Payne | Feb. 18, 2015

Social media is changing the face of customer service, and even institutions that don't participate in social channels must take note.