Marketing

Underserved

By Erik Payne | Oct. 11, 2021

USALLIANCE’s self-built neobank strategy is designed to serve the underserved and disintermediate encroaching fintechs.

By Marc Rapport | Aug. 2, 2021

Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.

By Marc Rapport | June 21, 2021

Nusenda Credit Union works with community partners to identify and support borrowers shut out of traditional lending.

 

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By Marc Rapport | May 24, 2021

Kenia Calderon Ceron is forging a deeper relationship between Iowa’s biggest financial cooperative and the state’s growing Latino population.

By Erik Payne | May 10, 2021

Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.

By Marc Rapport | April 26, 2021

Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.

By Callahan & Associates | April 19, 2021

Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.

By Marc Rapport | April 13, 2020

Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.

By E.C. Harrison | March 31, 2020

Executives at the National Credit Union Foundation and Interra Credit Union share why empathic leadership is important and discuss how credit unions and communities can positively impact lives amid a pandemic.

By E.C. Harrison | March 16, 2020

East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known to drive 30 miles or more to conduct their financial business.