Marketing

Underserved

By Alogent | Sept. 9, 2013

Bringing financial services to individuals in need is not only a growth opportunity; it is a social imperative confronting credit unions.

By Rebecca Wessler | Aug. 19, 2013

NorthCountry FCU makes a meaningful difference in a northern Vermont community.

By Drew Grossman | July 15, 2013

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.

 

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By Yun Ma | May 13, 2013

By anticipating the growing needs of an immigrant population, Latino Community Credit Union builds lasting relationships with members.

By Yun Ma | Jan. 21, 2013

What happens when the targeted market is out of your credit union’s reach? For Redstone Federal Credit Union, the solution was to start up a CUSO.

By Aaron Pugh | Dec. 10, 2012

A New Hampshire cooperative offers credit-building products that break the payday loan cycle.

By Brandy Logan | Sept. 28, 2012

Branching into an undeserved area is a conservative approach that would allow Blue Lakes to serve its current SEGs with the strong relationship it has built over decades.

By Aaron Pugh | Sept. 17, 2012

Latino Community helps young immigrants cover the cost of deferred action applications and generates loan activity in underserved markets.

By Bailey Reutzel | Aug. 2, 2012

The Cooperative Trek, Day 1: Stepping Stones Community FCU, the country’s newest credit union, takes on a challenging area.

By Bailey Reutzel | June 4, 2012

Credit unions across New Jersey connect with the disabled community, providing them a new skill set while reaching out to an underbanked demographic.