Marketing

Web Design

By Marc Rapport | July 8, 2019

The California credit union digitally guides members to matching what they need financially to what the credit union has to offer.

By Marc Rapport | Jan. 18, 2018

ADA website demand letters and lawsuits leave the movement seeking regulatory relief through more regulation.

By Alexandra Gekas | Oct. 2, 2017

A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.

 

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By Callahan & Associates | Aug. 15, 2017

In this webinar, Mark Michaels, SVP and chief technology officer at San Francisco Federal Credit Union, discusses how the California cooperative tests accessibility and ensures updated web pages and apps remain visible and accessible to all members.

By Marc Rapport | July 10, 2017

How one California credit union worked with a blind member, his attorneys, and a technology provider to improve website usability.

By Mark Manicone | Feb. 20, 2017

If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.

By Aaron Pugh | June 11, 2015

Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.

By Erik Payne | Oct. 13, 2014

Next-generation strategies for organization, accessibility, and content can transform an aging channel into a vibrant one.

By Callahan & Associates | Dec. 6, 2013

In Callahan & Associates' newest webinar, we analyze and identify search engine optimization strategies that credit unions can implement to improve their web presence.

By Drew Grossman | Sept. 23, 2013

Sunmark Federal Credit Union used crowdsourcing to shop around the redesign of its website. The process saved money and allowed the credit union to review ideas from designers all over the world.

By Parth Kapoor | March 11, 2013

The latest survey from Callahan & Associates takes a deep dive into technology deployment metrics and investment trends to spotlight the growing momentum behind virtual business strategies.

By Aaron Pugh | Nov. 5, 2012

Workers’ Credit Union shifts online account opening to a mobile audience for unprecedented on-demand service.

By Aaron Pugh | Sept. 24, 2012

From PFM to mobile marketing, incorporate best practices from today’s bleeding edge providers.

By Alix Patterson | Sept. 17, 2012

A credit union-owned company commands the stage at Finovate New York.

By Bailey Reutzel | July 2, 2012

The popular social media site is a hotbed for promotions, and now Numerica Credit Union is taking its Facebook strategy one step further.

By Bailey Reutzel | April 12, 2012

Credit unions can use this event-aggregating forum as a template for organizing financial services and turning community camaraderie into economic growth. 

By Alix Patterson | Jan. 16, 2012

Credit unions are deploying innovative ways to expand their footprint – both physically and virtually.

By Rebecca McClay | Oct. 1, 2011

Sooper Credit Union creates an intimate member rapport through personalized URLs.

By Rebecca McClay | Oct. 1, 2011

Affinity Plus Credit Union takes a stance against banks and garners some laughs in the process.

By Brooke C. Stoddard | July 1, 2011

Seattle Metropolitan uses the cooperative principles to give structure to its actions.

By Thomas Cullen | May 3, 2011

Consumers are feeling confident, autos are flying off the lots, and families still need a plan when there's only one income.

By Aaron Pugh | April 1, 2011

Online member feedback offers substantial reward.

By Aaron Pugh | April 1, 2011

Put microsites to work for your financial institution.

By Alogent | Feb. 7, 2011

Is your credit union falling behind?

By Brooke C. Stoddard | Jan. 1, 2011

A corporate has a different set of issues, but good communication makes a foundation for a trust.

By Rebecca Wessler | April 12, 2010

Innovative outreach methods welcome SEGs and generate excitement about the institution’s financial brand.

By Callahan & Associates | April 1, 2010

Credit unions are growing members, loans, and a reputation for helping members online.

By Marissa McGee | Oct. 12, 2009

There are 4 common conversion impediments on web pages that need the user to take action: whether to sign up for a rate change alert, download a white paper, or receive more information.

By Amy Eblacker | Sept. 28, 2009

Here is an overview of some Search Engine Optimization (SEO) tools you can use to help realize and harness your online search results potential.

By Callahan & Associates | Sept. 21, 2009

By Market and Sales Logic | Sept. 21, 2009

Web 3.0 is expected to offer a landslide victory to companies fully engaged in a content strategy.

By Dane Coalson | Aug. 27, 2009

By | July 20, 2009

The benefits of adding automated online account opening and funding to your credit union website include back office efficiency improvements, cost reductions, deposit growth, advanced cross-sell and up-sell opportunities and more active accounts per customer.

By Callahan & Associates | July 1, 2009

Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in receiving mobile alerts.

By Callahan & Associates | July 1, 2009

For SAFE Credit Union, personal finance management tools offer clear benefits for their membership.

By Callahan & Associates | July 1, 2009

How much are credit unions spending on technology and is it more than last year?

By Callahan & Associates | July 1, 2009

Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.

By Callahan & Associates | July 1, 2009

Consistency is more important than creativity. The web is a wonderful place to get creative unless you are a credit union.

By Jay Johnson | June 22, 2009

Business continuity planning and electronic channel enhancements are key technology initiatives for 2009, according to Callahan's 2009 Credit Union Technology Guide.

By Lydia Cole | May 18, 2009

A CUSO between Level 9, a private company, and New England Federal Credit Union ($679M in Williston, VT) specializing in credit union website development, has worked with over 75 credit unions, providing them with website solutions and brand integration strategies.

By Denise Senecal | May 18, 2009

A recent Internet Strategy Consortium survey revealed member interest in credit union products across a number of key areas.

By Alix Patterson | April 27, 2009

The 2009 ForSee Results/Forbes.com Online Financial Services Study had positive news for credit unions. So, where can credit unions improve? By doing a better job of communicating safety and soundness.

By Dane Coalson | Feb. 9, 2009

What should credit unions know about us in the current economic environment?

By | Aug. 25, 2008

You’ve planned carefully, done the research. You’ve crafted creative copy guaranteed to make an impact. Even scrubbed your email list to ensure its accuracy. Hit the send button and then it happens…

By Imprivata | Aug. 25, 2008

Without the need to remember an extensive list of passwords, credit union employees can fully focus on effectively meeting the varied financial needs of their members.

By Callahan & Associates | July 1, 2008

The results of a recent Callahan Survey clearly indicate that men and women vary in their experience level with financial service products, their use of technology and online tools, and their desire for education or even advice.

By Callahan & Associates | July 1, 2008

The turmoil continues in the mortgage industry as lenders pull back from the market and tighten their underwriting, even on prime mortgages.

By Denise Senecal | Jan. 28, 2008

The number one reason members go online to find mortgage information is to obtain refinancing options. But how, why and what exactly are members looking for?

By Scott Patterson | Nov. 5, 2007

For the past decade, transactional capabilities in home banking have been the development focus of most financial institutions and vendor solutions. However, many believe that 2008 will mark the time when personalization and embedded financial management capabilities will take center stage in core home banking platforms.

By Denise Senecal | Oct. 8, 2007

Before leaping into blogging and social media experiments in an effort to increase member interaction, credit unions should consider how they’re gathering and using member feedback through their website now.

By Denise Senecal | Sept. 24, 2007

Continued growth in the online channel makes it even more critical for credit unions today to ensure they are meeting member needs and increasing expectations.

By Level 9 | Sept. 24, 2007

A well-designed user experience does not try to re-invent the web, but it impresses every time. Find out how.

By | Sept. 3, 2007

In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.

By Level 9 | Aug. 20, 2007

Giving the web viewer what they want while increasing the visibility of your website promotions and your brand messaging no longer has to be two disparate objectives.

By Callahan & Associates | July 1, 2007

A website can make or break a relationship, and credit unions are paying more attention.

By Callahan & Associates | July 1, 2007

A credit union's website has to be designed with that credit union member in mind.

By Level 9 | April 23, 2007

Our interactions with the web help to actually make it better and easier to use, but our present position pales to what lies ahead of us.

By Level 9 | March 26, 2007

It's been said the web changes everything - and it certainly has.

By Jon Jeffreys | Feb. 19, 2007

Many credit unions websites assume that the member sales cycle is: interest then sale. This is similar to having a 1st date then marriage. There is a better way to approach online members.

By Enterprise Car Sales | Feb. 12, 2007

With more members indicating a preference to research and purchase automobiles via the online channel, it may be time to upgrade your marketing approach.

By Level 9 | Nov. 13, 2006

While the Internet has made it easier to access financial information and resources, some people still need help understanding “what” and “why” they’re even accessing at all.

By Level 9 | Oct. 16, 2006

Thoroughness, convenience, follow-through, and brand-specific perspective: these are the ingredients of good customer service on the web.

By Stephanie Alofoje | Oct. 2, 2006

Many members – even internet-savvy online members – need some additional help to take steps toward improve their financial futures.

Partner Perspective
Rx for Online ROI: Design

By | Aug. 28, 2006

Building a web site design that will help attract, serve and retain members through an online channel.

Partner Perspective
Rx for Online ROI: Usability

By | Aug. 14, 2006

Learn how to build a successful online banking system.

By Scott Trubisz | July 17, 2006

For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased usage.

By | April 3, 2006

As the bill pay arena evolves, it’s critical that credit unions have solutions to adapt to the changing needs of members.

By Scott Patterson | Feb. 28, 2005

Corporate portals are a tough concept to grasp. Using Yahoo! to illustrate the concept, Scott Patterson explains how deploying a corporate portal can take your credit union to the next step in Intranet design.

By Denise Senecal | Feb. 24, 2003

As credit unions strive to keep pace with offering transactional capabilities on their web site, online members are also raising the bar for the types of information that they want to find on their credit union web site. Responses provided in a recent Callahan Survey Consortium online study demonstrate that credit union members want their credit union to become a more extensive financial information resource center.