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If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
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How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Tennessee-based Leaders Credit Union serves a mix of demographics not unusual for many Mid-South American towns. In many ways it is a typical credit union, however, it is also aggressively expanding its digital services.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.
Next-generation strategies for organization, accessibility, and content can transform an aging channel into a vibrant one.
Northern Credit Union in Ontario, Canada, uses crowdsourcing to rally the community around philanthropic missions.
The best multichannel strategy requires designing functions and features specifically for that medium.
Suncoast Credit Union discusses the challenges and opportunities presented during its 2013-2014 rebranding effort.
When it comes to member referrals, UICCU has two paramount principles — cash is king and keep it simple.
Being certified as a female-friendly business helped Great Lakes Credit Union reach untapped portions of its membership. Can a similar strategy help you?
In Callahan & Associates' newest webinar, we analyze and identify search engine optimization strategies that credit unions can implement to improve their web presence.
Online channels are a valuable tool for gathering feedback and crowdsourcing ideas. But how do you separate constructive commentary from the negative noise?
Sunmark Federal Credit Union used crowdsourcing to shop around the redesign of its website. The process saved money and allowed the credit union to review ideas from designers all over the world.
Changing payment preferences highlight the need for an omnicommerce approach.
Social media is more than just a tweet here and a Facebook post there; it’s become an essential part of your institution’s brand. If this is so, why do so many turn the reins over to inexperienced interns?
If you aren’t seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Create a true online retail experience to boost product and service sales.
Credit unions are turning to investments and insurance without well-defined plans to market them. Learn how content can improve the cross-selling of these products.
Patelco’s self-directed online investment program helps members earn higher yields and achieve financial maturity.
Learn what your credit union can do to rebound and preserve member loyalty before, during, and after a strategic transition.
Almost any campaign can benefit from this bundle of free and low-cost marketing resources.
Credit unions are tying existing analytic capabilities to a number of institutional goals.
The latest survey from Callahan & Associates takes a deep dive into technology deployment metrics and investment trends to spotlight the growing momentum behind virtual business strategies.
By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.
Digital technology is significantly — and continuously — changing how marketers do their jobs.
Veridian Credit Union waited for peer payment technology to fully mature before adopting it. Now members and the institution are reaping the rewards.
From security to payments, incorporate best practices from today’s bleeding edge providers.
As social media continues to expand our reach, focus on sites that are targeted, local, and actionable instead.
UICCU’s automated referral program includes a micro-site to walk both the referring and referred members through the process.
Credit union are increasing technology spending in 2012, with budgets calling for investments that enhance member self-service capabilities and interactions as well as improve internal efficiences.
Nothing is more central to a credit union than the democratic process. Automating voting throught the core makes it easy for members to express their voice.
United Federal Credit Union increased core capabilities to keep cutting edge online channels sharp.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
Scott Sylvester, COO of Consumer Credit Union, discusses how the cooperative keeps up with technology trends.
Products and services drive organic growth and deeper relationships at United FCU.
Credit unions with a local commitment and a national eye can learn a lot from United Federal's example of growth.
It takes all three to effectively market to members and build lasting brand value.
Seattle Metropolitan uses the cooperative principles to give structure to its actions.
Credit unions are experiencing a fundamental shift towards education in the online channel, driving member purchase activity.
Online member feedback offers substantial reward.
Electronic manuals allow a credit union to automatically update standards and policies across all branches.
Demanding times have increased the need for information and training.
Members "First" Community Credit Union's community work, good products, and products-per-member ratio contribute to its healthy numbers.
Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.
The 2010 Technology Survey indicates most credit unions are increasing their technology budgets depsite a challenging earnings environment and uncertainty around NCUA assessments.
Families in Ohio fight to the fiscal finish line.
Credit Union 1 is the only state-chartered credit union in Alaska. Its field of membership includes residents and workers, who the credit union serves through its 15 branches--some reachable only by airplane--located throughout the vast state.
Personal finance management tools promote awareness of spending habits.
Credit unions are growing members, loans, and a reputation for helping members online.
Social media at its heart is a cross-marketing strategy… now make it so.
Members want education, information, reassurance from their financial institution.
By incorporating technology into every aspect of its savings account, SmartyPig sets an example for other financial institutions to follow.
Credit unions can pump up static mobile sites with suites that offer web, text, voice, and customizable app capabilities.
Emerging financial literacy trends increase opportunities for credit unions to differentiate and grow.
In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.
Recent headlines regarding questionable credit card company billing practices provide a great opportunity for credit unions, most of whom have consumer-friendly practices already in place.
Louisiana Federal Credit Union has made their online mortgage applications the cornerstone of the mortgage ledning strategy, yielding solid growth in a turbulent market.
Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in receiving mobile alerts.
As internet technology evolves, members will expect your website to as well.
For SAFE Credit Union, personal finance management tools offer clear benefits for their membership.
According to a Javelin Strategy Research study conducted in 2008, 38 million offline banking consumers did not bank online due to fears that their financial institutions did not have the proper safeguards to secure their online transactions.
Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.
New enrollment technology allows NARFE Premier to more effectively recruit new members from a geographically diverse pool of potential members.
Consistency is more important than creativity. The web is a wonderful place to get creative unless you are a credit union.
Keeping track of the fast-moving technology and separating the useful from the hyped is the job of IT specialists.
It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.
The results of a recent Callahan Survey clearly indicate that men and women vary in their experience level with financial service products, their use of technology and online tools, and their desire for education or even advice.
The turmoil continues in the mortgage industry as lenders pull back from the market and tighten their underwriting, even on prime mortgages.
A website can make or break a relationship, and credit unions are paying more attention.
A credit union's website has to be designed with that credit union member in mind.