Marketing

Website

By Mark Manicone | Feb. 20, 2017

If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.

By Callahan & Associates, Inc. | Sept. 29, 2016

Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Rebecca Wessler | July 11, 2016

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By Marc Rapport | July 11, 2016

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Callahan & Associates, Inc. | May 9, 2016

Tennessee-based Leaders Credit Union serves a mix of demographics not unusual for many Mid-South American towns. In many ways it is a typical credit union, however, it is also aggressively expanding its digital services.

By Erik Payne | June 12, 2015

From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.

By Marc Rapport | June 8, 2015

Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.

By Sharon Simpson | May 25, 2015

Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.

By Aaron Pugh | May 5, 2015

Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.

By Erik Payne | Oct. 13, 2014

Next-generation strategies for organization, accessibility, and content can transform an aging channel into a vibrant one.

By Aaron Pugh | Oct. 13, 2014

Northern Credit Union in Ontario, Canada, uses crowdsourcing to rally the community around philanthropic missions.

By Alix Patterson | June 30, 2014

The best multichannel strategy requires designing functions and features specifically for that medium.

By Callahan & Associates | March 27, 2014

Suncoast Credit Union discusses the challenges and opportunities presented during its 2013-2014 rebranding effort.

By Drew Grossman | Feb. 10, 2014

When it comes to member referrals, UICCU has two paramount principles — cash is king and keep it simple.

By Aaron Pugh | Jan. 27, 2014

Being certified as a female-friendly business helped Great Lakes Credit Union reach untapped portions of its membership. Can a similar strategy help you?

By Callahan & Associates | Dec. 6, 2013

In Callahan & Associates' newest webinar, we analyze and identify search engine optimization strategies that credit unions can implement to improve their web presence.

By Aaron Pugh | Sept. 27, 2013

Online channels are a valuable tool for gathering feedback and crowdsourcing ideas. But how do you separate constructive commentary from the negative noise?

By Drew Grossman | Sept. 23, 2013

Sunmark Federal Credit Union used crowdsourcing to shop around the redesign of its website. The process saved money and allowed the credit union to review ideas from designers all over the world.

Partner Perspective
All Channels, All the Time

By Worldpay Inc. | Aug. 12, 2013

Changing payment preferences highlight the need for an omnicommerce approach.

By Drew Grossman | Aug. 1, 2013

Social media is more than just a tweet here and a Facebook post there; it’s become an essential part of your institution’s brand. If this is so, why do so many turn the reins over to inexperienced interns?

By Jennifer Davis | June 24, 2013

If you aren’t seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.

By Insuritas | June 17, 2013

Create a true online retail experience to boost product and service sales.

By Bluespire Strategic Marketing | June 3, 2013

Credit unions are turning to investments and insurance without well-defined plans to market them. Learn how content can improve the cross-selling of these products.

By Aaron Pugh | June 3, 2013

Patelco’s self-directed online investment program helps members earn higher yields and achieve financial maturity.

By Member Loyalty Group LLC | May 20, 2013

Learn what your credit union can do to rebound and preserve member loyalty before, during, and after a strategic transition.

By Jennifer Davis | April 19, 2013

Almost any campaign can benefit from this bundle of free and low-cost marketing resources.

By Aaron Pugh | March 26, 2013

Credit unions are tying existing analytic capabilities to a number of institutional goals.

By Parth Kapoor | March 11, 2013

The latest survey from Callahan & Associates takes a deep dive into technology deployment metrics and investment trends to spotlight the growing momentum behind virtual business strategies.

By Yun Ma | Feb. 25, 2013

By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.

By Ron Daly | Dec. 12, 2012

Digital technology is significantly — and continuously — changing how marketers do their jobs.

By Aaron Pugh | Nov. 5, 2012

Veridian Credit Union waited for peer payment technology to fully mature before adopting it. Now members and the institution are reaping the rewards.

By Aaron Pugh | Oct. 8, 2012

From security to payments, incorporate best practices from today’s bleeding edge providers.

By Aaron Pugh | Sept. 11, 2012

As social media continues to expand our reach, focus on sites that are targeted, local, and actionable instead.

By Melissa Forsyth | Aug. 24, 2012

UICCU’s automated referral program includes a micro-site to walk both the referring and referred members through the process.

By Callahan & Associates | Jan. 1, 2012

Credit union are increasing technology spending in 2012, with budgets calling for investments that enhance member self-service capabilities and interactions as well as improve internal efficiences.

By Callahan & Associates | Jan. 1, 2012

Nothing is more central to a credit union than the democratic process. Automating voting throught the core makes it easy for members to express their voice.

By Aaron Pugh | Nov. 8, 2011

United Federal Credit Union increased core capabilities to keep cutting edge online channels sharp.

By Rebecca McClay | Oct. 1, 2011

Sooper Credit Union creates an intimate member rapport through personalized URLs.

By | Sept. 19, 2011

Scott Sylvester, COO of Consumer Credit Union, discusses how the cooperative keeps up with technology trends.

By Aaron Pugh | Sept. 5, 2011

Products and services drive organic growth and deeper relationships at United FCU.

By Aaron Pugh | July 2, 2011

Credit unions with a local commitment and a national eye can learn a lot from United Federal's example of growth.

By Aaron Pugh | July 1, 2011

It takes all three to effectively market to members and build lasting brand value.

By Brooke C. Stoddard | July 1, 2011

Seattle Metropolitan uses the cooperative principles to give structure to its actions.

By Callahan & Associates | April 1, 2011

Credit unions are experiencing a fundamental shift towards education in the online channel, driving member purchase activity.

By Aaron Pugh | April 1, 2011

Online member feedback offers substantial reward.

By Rebecca Wessler | March 7, 2011

Electronic manuals allow a credit union to automatically update standards and policies across all branches.

By Brooke C. Stoddard | Jan. 1, 2011

Demanding times have increased the need for information and training.

By Brooke C. Stoddard | Oct. 1, 2010

Members "First" Community Credit Union's community work, good products, and products-per-member ratio contribute to its healthy numbers.

By Aaron Pugh | Oct. 1, 2010

Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.

By Callahan & Associates | Oct. 1, 2010

The 2010 Technology Survey indicates most credit unions are increasing their technology budgets depsite a challenging earnings environment and uncertainty around NCUA assessments.

By Rebecca Wessler | July 1, 2010

Families in Ohio fight to the fiscal finish line.

By Brooke C. Stoddard | July 1, 2010

Credit Union 1 is the only state-chartered credit union in Alaska. Its field of membership includes residents and workers, who the credit union serves through its 15 branches--some reachable only by airplane--located throughout the vast state.

By Callahan & Associates | April 1, 2010

Personal finance management tools promote awareness of spending habits.

By Callahan & Associates | April 1, 2010

Credit unions are growing members, loans, and a reputation for helping members online.

By Callahan & Associates | April 1, 2010

Social media at its heart is a cross-marketing strategy… now make it so.

By Callahan & Associates | April 1, 2010

Members want education, information, reassurance from their financial institution.

By Callahan & Associates | April 1, 2010

By incorporating technology into every aspect of its savings account, SmartyPig sets an example for other financial institutions to follow.

By Callahan & Associates | April 1, 2010

Credit unions can pump up static mobile sites with suites that offer web, text, voice, and customizable app capabilities.

By Callahan & Associates | Jan. 1, 2010

Emerging financial literacy trends increase opportunities for credit unions to differentiate and grow.

By Callahan & Associates | Oct. 1, 2009

In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.

By Callahan & Associates | Oct. 1, 2009

Recent headlines regarding questionable credit card company billing practices provide a great opportunity for credit unions, most of whom have consumer-friendly practices already in place.

By Callahan & Associates | July 1, 2009

Louisiana Federal Credit Union has made their online mortgage applications the cornerstone of the mortgage ledning strategy, yielding solid growth in a turbulent market.

By Callahan & Associates | July 1, 2009

Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in receiving mobile alerts.

By Callahan & Associates | July 1, 2009

As internet technology evolves, members will expect your website to as well.

By Callahan & Associates | July 1, 2009

For SAFE Credit Union, personal finance management tools offer clear benefits for their membership.

By Callahan & Associates | July 1, 2009

According to a Javelin Strategy Research study conducted in 2008, 38 million offline banking consumers did not bank online due to fears that their financial institutions did not have the proper safeguards to secure their online transactions.

By Callahan & Associates | July 1, 2009

Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.

By Callahan & Associates | July 1, 2009

New enrollment technology allows NARFE Premier to more effectively recruit new members from a geographically diverse pool of potential members.

By Callahan & Associates | July 1, 2009

Consistency is more important than creativity. The web is a wonderful place to get creative unless you are a credit union.

By Brooke C. Stoddard | July 1, 2008

Keeping track of the fast-moving technology and separating the useful from the hyped is the job of IT specialists.

By Callahan & Associates | July 1, 2008

It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.

By Callahan & Associates | July 1, 2008

The results of a recent Callahan Survey clearly indicate that men and women vary in their experience level with financial service products, their use of technology and online tools, and their desire for education or even advice.

By Callahan & Associates | July 1, 2008

The turmoil continues in the mortgage industry as lenders pull back from the market and tighten their underwriting, even on prime mortgages.

By Callahan & Associates | July 1, 2007

A website can make or break a relationship, and credit unions are paying more attention.

By Callahan & Associates | July 1, 2007

A credit union's website has to be designed with that credit union member in mind.