Authors

ARTICLES BY Scott Trubisz

By Scott Trubisz | July 31, 2006

With the competition just a mouse-click away, it is essential for credit unions to make sure their members have a positive experience instead of a frustrating one

By Scott Trubisz | July 17, 2006

For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased usage.

By Scott Trubisz | May 22, 2006

Putting information, processes, and documents in a common digital interface creates staff efficiencies, consistencies, and preserves institutional knowledge.

By Scott Trubisz | May 1, 2006

Credit unions strive to deliver a high level of member service so members receive consistent answers and messaging from all contacts with the organization. Can it be even better?

By Scott Trubisz | March 13, 2006

New technological developments aimed at minimizing fraud could potentially increase costs for e-mail and make it even more critical to follow best practices to ensure e-mail is delivered

By Scott Trubisz | Feb. 27, 2006

Perception is not reality when it comes to communicating with members via e-mail. While phishing fears abound, survey results indicate that members still desire e-mail.

By Scott Trubisz | Oct. 17, 2005

Early results show that streamlined account opening processes can save valuable staff time while improving member service.

By Scott Trubisz | Sept. 26, 2005

2005 saw credit unions using technology to adapt to an environment of tighter margins and slow member growth. By leveraging technology to improve the new account opening process, credit unions can reduce operational costs and create a positive first impression for new members.

By Scott Trubisz | May 9, 2005

Generation Y, the children of the baby boomers, represents one of the largest growth opportunities for the financial services sector.

By Scott Trubisz | March 21, 2005

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.