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As Baby Boomers age, so do their offspring. The target customer for financial services institutions and credit card companies is someone between the ages of 15 and 24 – the teenager.
Affinity relationships have the ability to bolster a credit union’s card portfolio. Learn how one credit union leveraged its affinity relationship into a 41.3% credit card penetration and a 9.58% 12-month credit card loan growth.
Are affinity cards another way to continue credit unions’ double-digit credit card growth momentum?
Reach the 16-25 year old demographic using their primary mode of communication, the online channel, and fun, humorous streaming videos produced by BankerSpank.com.
By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!
If loyalty is a measure of commitment and an indicator of future behavior, then why is member satisfaction measured more frequently than member loyalty?
In fourteen hundred ninety-two, Columbus sailed the ocean blue. In this the year of two thousand and six, Columbus Credit Union shines above the mix!
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on the scale? Are your members promoters or detractors?
More than just a three-day weekend, Labor Day celebrates the blue collar lifeblood of America's economy -- including manufacturing credit unions.
Mortgage-backed securities can offer juicy yields, but require careful attention and selection to balance return and risk.