By thinking differently about the marketing process, credit unions can realize a greater return on their marketing dollars.

Credit unions and businesses are demonstrating ways social media can bolster existing communication channels with members.

An interview with PNC President Joe Guyaux, one of the chief innovators of the popular Virtual Wallet account, provides lessons learned for the youth demographic.

Like other industries, credit unions pulled back marketing expenses in 2009. As competition returns, your marketing budget might not have to.

The recession has affected all of our consumption habits in one way or another. But has it affected our loyalty?

What are credit unions doing to educate Americans about this crucial topic? Quite a bit!

Credit unions continue to play a part in the financial education of Americans. Here’s how many are getting involved…

Credit unions earn high accolades in consumer experience, but they can take a page right out of the playbook of the companies with top honors.

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

Reebok’s multi-channel marketing campaign demonstrates how to incorporate social media into traditional campaigns.