Authors

ARTICLES BY Leigh Anne Terry

By Leigh Anne Terry | June 30, 2020

Wright-Patt Credit Union decided it wasn’t enough to follow its continuity plan in the face of the COVID-19 pandemic. Lessons learned from a 2019 disaster provided guidance in newly uncertain times.

By Leigh Anne Terry | March 31, 2017

All good things must end. That doesn't mean they'll be forgotten. Find 22 credit unions that, whether by merger, attrition, or mysterious circumstances, turned off the lights in 2016.

By Leigh Anne Terry | Oct. 18, 2016

Unscramble them and match the numbered boxes to unlock the key word that describes this quarter’s theme.

By Leigh Anne Terry | July 4, 2016

Take a breather from your summer reading list and try to find these entertaining credit unions.

By Leigh Anne Terry | April 30, 2016

Find your favorite weather and nature references in the names of credit unions location from the scorching Southwest to the frigid North.

By Leigh Anne Terry | Jan. 20, 2016

Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.

By Leigh Anne Terry | Jan. 20, 2016

Membership has its privileges.

By Leigh Anne Terry | Aug. 1, 2015

A competitive barbecue team offers tips on how to work as a group, build your brand, and smoke the competition.

By Leigh Anne Terry | Aug. 1, 2015

Crowdfund Or Crowdfraud?

By Leigh Anne Terry | July 1, 2015

By Leigh Anne Terry | July 1, 2015

Stuck in a cooperative business rut? Let these stories from the silver screen relight your imagination.

By Leigh Anne Terry | April 23, 2015

The AMC hit series Mad Men has produced seven seasons and plenty of cringe-worthy "oh no" moments for human resource professionals everywhere.

By Leigh Anne Terry | April 1, 2015

These credit union-ready memes offer a quick way to share a memorable comment via social media.

By Leigh Anne Terry | March 2, 2015

This guide to DC shows visitors how to live local and get the most out their time in the District during CUNA's Governmental Affairs Conference.

By Leigh Anne Terry | Jan. 22, 2015

How to reinvent your business model without losing your identity.

By Leigh Anne Terry | Jan. 22, 2015

No need to worry — there will be no televised tournaments, no flaming dresses, and no revolutions. Instead, take pencil to paper to find some of the tastier brand names in the credit union community. Be sure to check online for the solution and may the odds be ever in your favor!

By Leigh Anne Terry | Jan. 19, 2015

A look at the good (gym), the bad (traffic), and the just plain ugly (flu season) realities of the modern workplace to help credit unions build a better alternative for their employees.

By Leigh Anne Terry | Dec. 9, 2014

Rotten movies, teeth, and finances. Just how much awful are U.S. citizens stomaching?

By Leigh Anne Terry | Oct. 13, 2014

Shaking hands, trading business cards, and making professional connections through LinkedIn: It’s all part of a day’s work. To test who as well as what you know, we’ve provided a listing of the top 40 credit unions by asset size as of midyear 2014. To complete the crossword puzzle, you must provide the last name of the CEO for each institution.

By Leigh Anne Terry | Oct. 13, 2014

Our parents might have taught us not to judge others by their appearances, but an institution’s dress code has far-reaching effects on the institution’s success.

By Leigh Anne Terry | Aug. 11, 2014

Mobility. Convenience. Exclusivity. By drilling down on these shopping concepts, entrepreneurs and new business leaders are reaching out to the public in ways that traditional retailers cannot.

By Leigh Anne Terry | July 9, 2014

A look at the advantages and perils of having your brand tied to a visionary figurehead.

By Leigh Anne Terry | June 25, 2014

Sometimes the best candidates for an open position are right in front of you.

By Leigh Anne Terry | June 23, 2014

At Suncoast Credit Union, concise competencies steer employees toward success.

By Leigh Anne Terry | April 29, 2014

Sometimes a job posting will yield a bumper crop of candidates, and there’s only so much time to review all of those resumes. Here are a few visual plusses and minuses to help you quickly weed through applicants.

By Leigh Anne Terry | April 11, 2014

Tap into the power of gratis value-adds and service enhancements to strengthen loyalty and drive business to your organization.

By Leigh Anne Terry | April 11, 2014

On a consumer level, everyone loves free stuff. And for businesses, giving customers free products or no-cost extras corresponds to a 20% and 15% lift in word-of-mouth activity respectively, according to the Journal of Marketing Research.

By Leigh Anne Terry | April 11, 2014

Can you identify the title of the song and the original artist?

By Leigh Anne Terry | April 1, 2014

In a perfect world, NCUA would grant these amazing new credit unions their charters before 2014 came to a close. They bring a lot to their membership, and some are even out of this world

By Leigh Anne Terry | Jan. 14, 2014

Despite being a lifelong credit union member and working in the credit union community, I went a different route to secure funding to make my dream a reality.

By Leigh Anne Terry | Jan. 13, 2014

Creating a modern work environment doesn’t always mean going to the extreme (we’re looking at you, companies with slides in your offices!). Here’s how credit unions can create engaging workplaces that, well, actually work.

Feature
Workplace 2.0

By Leigh Anne Terry | Jan. 13, 2014

We highlight the good (gym), the bad (traffic), and the just plain ugly (flu season) realities of the modern workplace so credit unions can build a better alternative for their employees.

By Leigh Anne Terry | Nov. 25, 2013

During a Thanksgiving food drive, a grocery store manager looks beyond bureaucracy to do the right thing.

Feature
The Last Word

By Leigh Anne Terry | Oct. 2, 2013

The CUSP 2Q 2013 Word Search Puzzle

By Leigh Anne Terry | July 15, 2013

Lessons from the missteps of corporate America offer best practices for innovation.

By Leigh Anne Terry | April 5, 2013

Callahan & Associates will be doing more than just exercising and supporting Children’s Miracle Network Hospitals at this Sunday’s race. We’ll be taking our message to the streets.

By Leigh Anne Terry | April 1, 2013

When the cameras turn off, characters from your favorite shows head to the credit union to take care of their financial needs.

By Leigh Anne Terry | March 27, 2013

While I signed up to run the Cherry Blossom 5K for all the normal reasons, one particular incident has kept me focused on meeting my goals.

By Leigh Anne Terry | Feb. 26, 2013

The White House petition process is aimed at giving people on opportunity to share concerns and get responses from their government. Here’s how it works.

By Leigh Anne Terry | Feb. 26, 2013

Do you know what you’re buying? What you’re eating? What you’re drinking? What you’re selling? I bet not . . .

By Leigh Anne Terry | Jan. 25, 2013

While I love the new features and tools my new credit union offers, I’m going to miss the personal touch from my old friends.

By Leigh Anne Terry | Jan. 14, 2013

Lessons from a snack company that became a leader in the organic, progressive food movement by defining success as more than a monetary bottom line.

By Leigh Anne Terry | Nov. 12, 2012

The tactics used to solve the growing problem of food deserts across America are applicable to the goal of ending the nation’s financial services deserts.

Feature
The Last Word

By Leigh Anne Terry | Nov. 12, 2012

Remember that television game show "Classic Concentration?" Contestants would have to match and remove squares to reveal a series of pictures that represented a word or a phrase, all while Alix Trebek snarked away from his podium. Here at The Last Word, we've taken away the squares and the sarcastic Canadian host, leaving six picture word puzzles. Just sound out and combine the image clues to dec

By Leigh Anne Terry | Oct. 22, 2012

The tactics used to solve the growing problem of food deserts across America are applicable to the goal of ending the nation’s financial services deserts.

By Leigh Anne Terry | Sept. 14, 2012

Next time you find yourself around the picnic table, take a moment to see if that burger or beverage comes courtesy of one of these exemplary food co-ops.

By Leigh Anne Terry | April 2, 2012

These four credit unions and their achievements seem unreal. Are they?

By Leigh Anne Terry | March 5, 2012

This credit union member was finally spending her own money to purchase a car, thanks to her father’s foresight and the women at her local credit union.

By Leigh Anne Terry | Nov. 3, 2011

A national uprising is causing banks to reconsider fees and tactics, but there’s no reason to limit a consumer flight to quality to just one day.

By Leigh Anne Terry | Oct. 25, 2011

She might remind you to pay your bills or help you find an ATM, but Apple’s new virtual assistant could use a tutorial on credit union fundamentals.

By Leigh Anne Terry | Oct. 6, 2011

Heads of state, business leaders, and technology pioneers are all paying tribute to Steve Jobs for a reason.

By Leigh Anne Terry | Sept. 9, 2011

It’s easy to dwell on the horrors of that dark day in history 10 years ago. Focus more on the individual acts of kindness through which we helped each other cope.

By Leigh Anne Terry | July 12, 2011

A bank merger pushes one customer toward a more member-friendly financial institution.

By Leigh Anne Terry | March 10, 2010

It seems that personalized service is the first thing a consumer has to trade in order to get any of the "benefits" touted by the market monarchs.

By Leigh Anne Terry | March 8, 2010

Just a few short years ago, the buzz was all about "going green." Then the bottom fell out of the economy, and everyone's focus shifted to "saving green."

By Leigh Anne Terry | March 4, 2010

I can take a look back at photos of myself in yearbooks and on Facebook and identify the causes that were rousing the rabble.

By Leigh Anne Terry | March 1, 2010

Real numbers support the move toward sustainability.

By Leigh Anne Terry | Feb. 25, 2010

When industry market giants start to wave the banner on any initiative, there are only two conclusions.

By Leigh Anne Terry | Aug. 3, 2009

The credit union community is facing a series of complex challenges that may ultimately affect the future of the industry. The manner in which we approach these issues is critical; after all, different approaches yield different solutions.

By Leigh Anne Terry | Aug. 3, 2009

Gnawing worries among consumers in a difficult season: Will my employer still be able to afford to offer health insurance for me? For my family? What kind of options and alternative coverage are out there? What can I do in a situation that feels beyond my grasp?

By Leigh Anne Terry | April 20, 2009

This isn't a story about politics. This is a story about passion. This is about the power of people coming together, united in a common goal determined to make a difference.

By Leigh Anne Terry | April 13, 2009

Credit union employees work hard, and incentive programs allow credit unions to remain competitive with other financial institutions. However, these programs need to be properly directed.

By Leigh Anne Terry | Nov. 24, 2008

If you just read the industry press, you’d think credit unions were in real trouble. They like to print the attention-grabbing data without a lot of context. So what’s the real story?

By Leigh Anne Terry | Oct. 13, 2008

Are you spending too much time looking for your organizations’ leader instead of helping a current employee achieve that goal?

By Leigh Anne Terry | March 31, 2008

Your CEO is unable to perform his/her duty due to an illness, death, or sudden/unplanned departure. What do you do?

By Leigh Anne Terry | March 31, 2008

Despite NCUA reports of consolidation and attrition, new credit unions are chartered all the time. Not these . . . but maybe they should!

By Leigh Anne Terry | March 24, 2008

Evaluating a candidate for a senior level management position? Evaluating the resume is just the beginning of your assessment process.

By Leigh Anne Terry | Feb. 18, 2008

You can call him a visionary. You can call him one of Silicon Valley’s “leading egomaniacs.” No matter on which side people may fall, there is no denying the important contributions that Apples’ Steve Jobs has made to the worlds of technology and media.

By Leigh Anne Terry | Sept. 3, 2007

Credit unions have long been offering services that complement a health savings account program (even before the health savings account was invented!), and there are even more options available to differentiate your product and add member value.

By Leigh Anne Terry | Aug. 13, 2007

Saying that we don’t want the youthful idealism and the technological skills characteristic of the current crop of potential new hires is obviously an attempt at humor. Right? RIGHT?!?!

By Leigh Anne Terry | June 25, 2007

It started off as a normal trip to the grocery store. However, it turned out to be a lesson in market differentiation and consumer-directed health insurance education.

By Leigh Anne Terry | May 28, 2007

As with any new product, member education is key. But health savings accounts (HSA) introduce credit union employees and members to elements of health care decisions representing new, complex issues.

Feature
Road Trip!

By Leigh Anne Terry | May 1, 2007

Who cares about the rising cost of gas? Summer's here, so pack up the family in the four-wheel drive crossover vehicle and be sure to check out the local credit unions at America's top tourist destinations.

By Leigh Anne Terry | April 2, 2007

Some quick summaries of a few “new” credit unions we would like learn a little more about.

By Leigh Anne Terry | Feb. 19, 2007

Exponential growth – Rising health care costs – Continued attention in Washington. These are just a few reasons why more and credit unions are getting in the Health Savings Account market early.

By Leigh Anne Terry | Feb. 12, 2007

Expanding to a retail location doesn't mean that you just move some of your current credit union employees to the new branch.

Feature
Callahan Bowl V

By Leigh Anne Terry | Jan. 29, 2007

Once again, we sweep aside the minutia of season performance, starting line-ups, and post-season success to choose this year’s Super Bowl champion based on their city’s credit union performance.

By Leigh Anne Terry | Jan. 22, 2007

Like lime in your Diet Coke and caramel in your Hershey Kisses, Roth 401(k)s combine some familiar elements into an exciting new opportunity to save for retirement.

By Leigh Anne Terry | Oct. 30, 2006

Michigan State University FCU has happy members and a familial employee atmosphere – but no bonuses or sales incentives.