ARTICLES BY Alexandra Gekas

By Alexandra Gekas | Aug. 17, 2017

In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.

By Alexandra Gekas | Dec. 14, 2016

Callahan spotlights credit unions of all sizes that return the most value to members.

By Alexandra Gekas | Dec. 5, 2016

Tips to narrow the playing field to vendors that fit a credit union’s business model and needs.

By Alexandra Gekas | Aug. 19, 2015

A phone call hits the mark for this millennial marketer. Life insurance statement stuffer? Not so much.

By Alexandra Gekas | Oct. 5, 2012

A breakout session on the second day of the Northwest Credit Union Association conference examines how executives are not immune to error.

By Alexandra Gekas | Oct. 3, 2012

The Northwest Credit Union Association’s conference featured a panel of Canadian credit union executives discussing collaborative opportunities, among other topics.

By Alexandra Gekas | Aug. 29, 2012

Four credit unions join their advertising efforts together in a Washington, DC, commuter newspaper.

By Alexandra Gekas | March 12, 2012

Pinterest is all the rage in social media. Your members are using it, but should you? Here's some firsthand insight from an avid Pinterest user.

By Alexandra Gekas | Dec. 29, 2011

A young Callahan employee reflects on how her heartfelt letter of gratitude to a 9/11 hero drew national attention.

By Alexandra Gekas | Oct. 20, 2011

Co-ops are using this credit union day of celebration to promote the positive aspects of a member-owned financial system.