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ARTICLES BY Lydia Cole

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Lydia Cole | Dec. 10, 2012

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Lydia Cole | Oct. 1, 2012

Credit unions achieved higher market share, funded more loans, and helped more consumers finance homes in most states, counties, and metropolitan statistical areas.

By Lydia Cole | Sept. 24, 2012

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Lydia Cole | Sept. 13, 2012

Newly released guidelines for retirement savings can inspire your members and employees to get their savings in shape.

By Lydia Cole | Sept. 3, 2012

Credit unions post highest first quarter, second quarter, and first-half on record for loans originated.

By Lydia Cole | Aug. 14, 2012

During the second quarter of 2012, credit unions originated their highest-ever loan volume.

By Lydia Cole | Aug. 13, 2012

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Lydia Cole | Aug. 7, 2012

Credit unions excel in building the loan portfolio as well as member relationships.

By Lydia Cole | June 25, 2012

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.