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ARTICLES BY Alix Patterson

By Alix Patterson | March 1, 2021

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.

By Alix Patterson | Dec. 1, 2020

Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.

By Alix Patterson | Oct. 12, 2020

Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.

By Alix Patterson | Sept. 28, 2020

Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.

By Alix Patterson | Jan. 8, 2020

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.

By Alix Patterson | Sept. 18, 2019

The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.

By Alix Patterson | Feb. 19, 2019

Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.

By Alix Patterson | Oct. 30, 2018

Credit unions with a core processing platform and basic business intelligence software can start identifying missed opportunities today.

By Alix Patterson | July 16, 2018

Three behavioral economics concepts can boost savings during a liquidity crunch.

By Alix Patterson | June 11, 2018

The smart use of data analytics can turn a credit union’s communications strategy from potentially creepy into authentically clever.