Authors

ARTICLES BY Chris Howard

By Chris Howard | May 18, 2020

Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.

By Chris Howard | April 23, 2020

Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of its guidance.

By Chris Howard | April 13, 2020

The ACT Model empowers credit unions to respond to member needs with empathy and lay the foundation for stronger relationships in the future.

By Chris Howard | May 14, 2019

Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.

By Chris Howard | Sept. 3, 2018

The weeklong desert festival offers deep insights on sustaining a cooperative movement.

By Chris Howard | July 30, 2018

Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.

By Chris Howard | June 19, 2018

Two conferences this spring bring to light five ideas that credit unions can use.

By Chris Howard | May 29, 2018

Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.

By Chris Howard | April 30, 2018

The process of strategy requires year-long attention.

By Chris Howard | April 11, 2018

Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.