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John Sahagian’s career parallels the development of data as a marketing and member-engagement tool at BCU.
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation programs there, too.
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Seven credit union leaders share best — and next — practices for crafting the perfect request for proposal.
Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
In advance of its core conversion go-live, Affinity Plus FCU designed a training program that fully prepared employees for technical changes while keeping them engaged in the larger process.
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
New programs at Purdue Federal ensure relationships with business members transcend the transaction.
Join Callahan & Associates and Blake Lyons, vice president of marketing at RBFCU for a discussion about the credit union's marketing structure and how credit unions of all sizes can work more effectively with internal and external resources.