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Credit card programs are obviously different from all other loan products: they provide open and available credit lines for many years, to be drawn at the cardholder’s discretion, while being completely unsecured.
If one area of credit card product design has changed more than any other over the past few years, it is most certainly the structure and value of loyalty and rewards programs.
The session will include a tutorial on how to develop a profit and loss statement as well as instruction on how to identify what information you need and where to find it.
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The 2015 Credit Card Management School, a partnership between Callahan & Associates and TRK Advisors, helps credit unions optimize their card portfolios and better understand the latest trends in program design and management.