Financial institutions collect and have access to a treasure trove of member information. Finding ways to use it to better the member experience, however, is hard. But not impossible.

It’s become more common for credit unions to deploy analysts and build analytical-focused departments to help information-rich, time-poor organizations make informed decisions in near real-time. In finding analytical solutions to common challenges, credit unions are finding new ways to put member data to work.

Here’s how today’s credit unions are using analytics to their advantage. 

Callahan Collections

Analytics For Action

By Marc Rapport | Oct. 1, 2018

Carrie Jenkins is leading Centra Credit Union on a new journey into predictive analytics powered by a new core processing system and data warehouse solution.

By Erik Payne | Sept. 3, 2018

BCU started small and developed its business intelligence on a case-by-case basis. Now, 12 years in, the credit union is considering how to re-engineer its data depository.

By Marc Rapport | July 23, 2018

A CFO-led team of four specialists and an intern collaborate across the enterprise at the world’s largest university credit union.

 

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By Marc Rapport | July 16, 2018

Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.

By Erik Payne | July 2, 2018

An internal program at Wings Financial builds serious data skills for interested employees.

By Marc Rapport | June 25, 2018

For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.

By Alix Patterson | June 11, 2018

The smart use of data analytics can turn a credit union’s communications strategy from potentially creepy into authentically clever.

By Marc Rapport | Feb. 26, 2018

How data analytics and life experience drive record auto loan production at Oregon Community Credit Union.

By Marc Rapport | Sept. 25, 2017

OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.

By Sharon Simpson | Oct. 5, 2015

How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.