Gone are the days when a member’s first impression of a credit union hangs on the experience they have when they walk into a branch for the first time. With websites, mobile apps, social media, and more, a total online brand presence is what builds credibility. This Callahan Collection looks at practices credit unions across the country are deploying to showcase what makes their credit union stand out in a sea of financial services providers.

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Digital Marketing Tips

By Erik Payne | June 17, 2019

To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.

By E.C. Harrison | April 22, 2019

First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.

By E.C. Harrison | Nov. 26, 2018

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.

 

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By Marc Rapport | Oct. 8, 2018

Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.

By Erik Payne | Aug. 15, 2018

Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.

By Ted Goldwyn | July 23, 2018

CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.

By Marc Rapport | May 28, 2018

Miller Devenny makes connections with millennials and more at South Carolina’s largest credit union.

By Marc Rapport | April 9, 2018

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.

By Erik Payne | Nov. 6, 2017

Member check-ins through the online review site helps Financial Partners move up in search results.

By Erik Payne | Oct. 30, 2017

A marketing campaign at a Kentucky credit union makes member communication a top priority.