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Gone are the days when a member’s first impression of a credit union hangs on the experience they have when they walk into a branch for the first time. With websites, mobile apps, social media, and more, a total online brand presence is what builds credibility. This Callahan Collection looks at practices credit unions across the country are deploying to showcase what makes their credit union stand out in a sea of financial services providers.
To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
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Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.
Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
Miller Devenny makes connections with millennials and more at South Carolina’s largest credit union.
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Member check-ins through the online review site helps Financial Partners move up in search results.
A marketing campaign at a Kentucky credit union makes member communication a top priority.