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Gone are the days when a member’s first impression of a credit union hangs on the experience they have when they walk into a branch for the first time. With websites, mobile apps, social media, and more, a total online brand presence is what builds credibility. This Callahan Collection looks at practices credit unions across the country are deploying to showcase what makes their credit union stand out in a sea of financial services providers.
Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.
To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
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CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
Miller Devenny makes connections with millennials and more at South Carolina’s largest credit union.
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Member check-ins through the online review site helps Financial Partners move up in search results.
A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.