The credit union industry’s loan portfolio has grown rapidly in the past five years — and with it, the loan-to-share ratio, which is in all-time-high territory. Although it is part of the cooperative mission to extend credit, finding sources of liquidity from which to lend has increasingly become a challenge. This Callahan Collection dives into the data that illustrates the movement’s need for more deposits and takes a look at the different ways credit unions are rising to meet the challenge.

Callahan Collections

Dive Into Deposits

By Erik Payne | June 24, 2019

Canvas Credit Union’s 18-month-old account was designed with younger members in mind and has attracted millions in deposits to the Colorado cooperative.

By Marc Rapport | April 30, 2019

Coastal Federal Credit Union’s Go Green checking account pays dividends based on debit activity … and that’s it.

By Marc Rapport | April 15, 2019

Eric Jenkins at Georgia United Credit Union puts an executive’s title to the goal of driving deposits to meet loan demand.

 

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By Erik Payne | Feb. 25, 2019

A high-yield savings account allows members and a credit union to achieve their savings goals.

By Erik Payne | Jan. 28, 2019

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.

By Marc Rapport | Nov. 12, 2018

The Save My Change program at Community First of Florida helps members build savings and the credit union build interchange income.

By Erik Payne | Oct. 8, 2018

Fort Knox FCU is raising rates on its money market account to discourage members from taking their business elsewhere.

By Marc Rapport | Oct. 1, 2018

A growing list of cash-back rewards for member engagement is a linchpin of Rogue Credit Union’s loyalty strategy.

By Erik Payne | Sept. 10, 2018

In search of liquidity, Day Air Credit Union introduces a five-year certificate at 3.05% APY.

By Erik Payne | Aug. 16, 2018

How Las Colinas FCU’s student-run branches in area elementary schools help hone a savings habit.