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The credit union industry’s loan portfolio has grown rapidly in the past five years — and with it, the loan-to-share ratio, which is in all-time-high territory. Although it is part of the cooperative mission to extend credit, finding sources of liquidity from which to lend has increasingly become a challenge. This Callahan Collection dives into the data that illustrates the movement’s need for more deposits and takes a look at the different ways credit unions are rising to meet the challenge.
Canvas Credit Union’s 18-month-old account was designed with younger members in mind and has attracted millions in deposits to the Colorado cooperative.
Coastal Federal Credit Union’s Go Green checking account pays dividends based on debit activity … and that’s it.
Share growth continued to lag loan growth, which put further liquidity pressure on the industry.
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Eric Jenkins at Georgia United Credit Union puts an executive’s title to the goal of driving deposits to meet loan demand.
A high-yield savings account allows members and a credit union to achieve their savings goals.
Share balances are increasing across the country, but growth is especially notable at one Maryland credit union.
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Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.