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The credit union industry’s loan portfolio has grown rapidly in the past five years — and with it, the loan-to-share ratio, which is in all-time-high territory. Although it is part of the cooperative mission to extend credit, finding sources of liquidity from which to lend has increasingly become a challenge. This Callahan Collection dives into the data that illustrates the movement’s need for more deposits and takes a look at the different ways credit unions are rising to meet the challenge.
Canvas Credit Union’s 18-month-old account was designed with younger members in mind and has attracted millions in deposits to the Colorado cooperative.
Coastal Federal Credit Union’s Go Green checking account pays dividends based on debit activity … and that’s it.
Eric Jenkins at Georgia United Credit Union puts an executive’s title to the goal of driving deposits to meet loan demand.
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A high-yield savings account allows members and a credit union to achieve their savings goals.
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
The Save My Change program at Community First of Florida helps members build savings and the credit union build interchange income.
Fort Knox FCU is raising rates on its money market account to discourage members from taking their business elsewhere.
A growing list of cash-back rewards for member engagement is a linchpin of Rogue Credit Union’s loyalty strategy.
In search of liquidity, Day Air Credit Union introduces a five-year certificate at 3.05% APY.
How Las Colinas FCU’s student-run branches in area elementary schools help hone a savings habit.
In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
Technology Credit Union has repositioned its balance sheet to prepare for today’s rate environment.
Silver State Schools’ savings program has helped students in low-income schools tuck away more than $250,000 in five years.
Lottery-driven savings accounts through state leagues and individual credit unions add an element of excitement to a positive financial behavior.
In search of a new strategy to raise deposits, Credit Human partners with University FCU in a one-of-a-kind member-sharing arrangement.