Credit unions are investing time and energy into creating products, services, and experiences that attract new members, and they’re going straight to the source to find out what resonates or where there’s discord. With today’s available technology, it’s getting easier and easier to track and organize member feedback through the branch network, call centers, social media channels, and more.
This Callahan Collection digs into the myriad ways credit unions find out what’s on the minds of members and then make the most of that insight.
A bigger team and new channels are just two of the advancements that help the California credit union better address member feedback.
Space Coast Credit Union looks for the underlying problems that cause dissatisfied members.