Online reviews are the new word-of-mouth. And just like how they impact where people go to satisfy hunger, online reviews persuade potential members to choose one financial institution over another. These best practices implemented by credit unions across the country show how to win over new members, address the concerns of upset members, and encourage your happiest members to be brand ambassadors. 

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Opportunities In Online Reviews

By Erik Payne | June 17, 2019

To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.

By E.C. Harrison | Nov. 26, 2018

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.

By Marc Rapport | Oct. 8, 2018

Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.

By Erik Payne | Aug. 15, 2018

Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.

By Madison Harbin | May 14, 2018

Credit unions can use consumer complaints to differentiate themselves from their competition.

By Salvador Lopez | Nov. 27, 2017

Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.

By Erik Payne | Nov. 6, 2017

Member check-ins through the online review site helps Financial Partners move up in search results.