Callahan Collections

Opportunities In Online Reviews

By Erik Payne | June 17, 2019

To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.

By E.C. Harrison | Nov. 26, 2018

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.

By Marc Rapport | Oct. 8, 2018

Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.

By Erik Payne | Aug. 15, 2018

Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.

By Madison Harbin | May 14, 2018

Credit unions can use consumer complaints to differentiate themselves from their competition.

By Salvador Lopez | Nov. 27, 2017

Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.

By Erik Payne | Nov. 6, 2017

Member check-ins through the online review site helps Financial Partners move up in search results.