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To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.
Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
Credit unions can use consumer complaints to differentiate themselves from their competition.
Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
Member check-ins through the online review site helps Financial Partners move up in search results.