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Digital Marketing Tips For The Modern Age

Digital Marketing Tips For The Modern Age

Gone are the days when a member’s first impression of a credit union hangs on the experience they have when they walk into a branch for the first time. With websites, mobile apps, social media, and more, a total online brand presence is what builds credibility. This Callahan Collection looks at practices credit unions across the country are deploying to showcase what makes their credit union stand out in a sea of financial services providers.

 
Dive Into Deposits

Dive Into Deposits

The credit union industry’s loan portfolio has grown rapidly in the past five years — and with it, the loan-to-share ratio, which is in all-time-high territory. Although it is part of the cooperative mission to extend credit, finding sources of liquidity from which to lend has increasingly become a challenge. This Callahan Collection dives into the data that illustrates the movement’s need for more deposits and takes a look at the different ways credit unions are rising to meet the challenge.

 
What's In A Name?

What's In A Name?

Job titles say as much about the organization as they do the person. Changing job titles — the titles themselves, not the people holding them — is not a new thing in credit union land. But there’s a new wave of them that are interesting and promising. These new titles are turning traditional roles on their heads, and they clearly show how credit unions are thinking differently about the credit union model in today's financial services environment.

 
Credit Unions Give Back In More Ways Than One

Credit Unions Give Back In More Ways Than One

It’s a great time to be a credit union. It’s also a great time to be a credit union member. The third cooperative value encourages credit unions to reward members for their participation. Indeed, credit unions do that every day in the form of better rates and lower fees. But many credit unions go above and beyond that. This Callahan Collection showcases how credit unions return value to members every day, every week, and every year.

 
On Leadership

On Leadership

Merriam-Webster defines “leadership” as the act of molding individuals into a team. How leaders choose to mold those individuals can vary greatly and have a profound effect on how the team performs. This Callahan Collection spotlights notable leaders across credit union land by digging into their past, discovering how they joined the movement, finding out what makes them tick, asking about career successes and lessons learned, and seeking advice for the future of credit unions.

 
Member Experience

A Guide To Member Experience

A 2018 a global survey by Forrester Consulting identified "customer retention/loyalty" and "customer experience" as the top two business priorities for global companies across eight industries. "Grow revenue" came in at No. 3. Of the industries surveyed by Forrester, financial services firms ranked highest in customer experience maturity. Retail banks and credit unions were among the first to jump on the customer experience bandwagon, and the pieces in this Callahan Collection showcase the different ways credit unions are tackling the topic.

 
Analytics

Analytics For Action

Financial institutions collect and have access to a treasure trove of member information. Finding ways to use it to better the member experience, however, is hard. But not impossible. It’s become more common for credit unions to deploy analysts and build analytical-focused departments to help information-rich, time-poor organizations make informed decisions in near real-time. In finding analytical solutions to common challenges, credit unions are finding new ways to put member data to work. Here’s how today’s credit unions are using analytics to their advantage.