Credit unions delivered exceptional value to members in 2017. Membership growth continued to accelerate as credit unions added more than 4 million net new members during the year. Market share in auto and mortgage lending increased. Loan growth reached into the double-digits for an unprecedented fourth consecutive year. And member relationship measures, including product usage and average balances, reached new highs. But with success comes greater attention. In this issue of Strategy & Performance, learn why the credit union difference is in the mission.
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