Co-ops are using this credit union day of celebration to promote the positive aspects of a member-owned financial system.
Today, credit unions across the world are celebrating their cooperative difference in honor of International Credit Union Day. With unrest and growing doubt in the banking industry, this year’s theme, “Credit Unions Build a Better World,” couldn’t come at a better time. It’s a theme that celebrates credit unions around the world for their unique contributions to economic and social improvements.
The Disclosures, a band whose music focuses on the credit union message, launched an International Credit Union Day theme song called “Building a Better World” with lyrics such as: “Yes we’re worlds apart, it’s true. But we’re well connected me and you. Thanks to the cooperative powers that be, together we’re strong, we’re one and free.”
This catchy tune truly captures the essence of the cooperative movement, and has been flooding Twitter and YouTube feeds across the industry in preparation for today’s holiday. Not to mention, the song has been in my head for the past two days. I even caught myself humming and dancing to the tune on my way to get my morning cup of coffee. If you haven’t seen it already, watch the video starring credit union professionals who have caught the International Credit Union Day bug.
Apart from the song and dance, what are credit unions doing to celebrate? The World Council of Credit Unions (WOCCU) has encouraged credit unions to use this day for raising awareness and getting members involved. Because of this, I wasn’t surprised to open my Facebook and Twitter home page this morning and see tons of credit unions promoting their own International Credit Union Day events. The excitement across the industry seems strong.
Many credit unions are using this day to launch new campaigns. For North Side Community Federal Credit Union ($11.5M, Chicago, IL) this means launching “Better Directions: Financial Security Has No Age Limit”. This developmental credit union, one of only eight, recently received a grant from Atlantic Philanthropies and will allow the credit union to expand marketing and outreach programs to lower income adults by enhancing their economical security through financial education, higher interest bank accounts, affordable loan products, and more. What a wonderful way to celebrate today’s holiday!
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How else are credit unions “Building a Better World” today? Redwood Credit Union ($1.9B, Santa Rosa, CA) will be involved in several do-good projects including bagging groceries with free eco-totes, handing out free lunches, paying for parking fees in the community, and even distributing free school supplies for local college students. Other co-ops are giving back by hosting member appreciation celebrations at their branches. For example, members who come into Consumers Credit Union ($550.8M, Waukegan, IL) will receive free coffee, cookies, and a special gift.
What are you doing today to celebrate? Share your plans below.