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Put the right products and services in place, and then take a closer look at credit-damaged members.
CEO Mark Hawkins calls 2011 “best year since 2006.”
The largest credit union in the hard-hit Californian Inland Empire is building on the area’s economic revival.
California-based Altura Credit Union has stabilized in one of the most difficult economic regions in the United States thanks to some savvy cost-cutting.
Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.
In an environment of tight budgets, Altura Credit Union's marketing team delivers results and justifies its 2 million dollar annual budget.
Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.