The CEO of SF Fire Credit Union talks about seamless experiences, digital optimization, and operational agility in today’s environment.

2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.

Credit unions across the country spread cheer on social media.

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

Kathy Elser talks about her first six months at the helm of SF Fire Credit Union.

Declining operating expenses are forcing credit union marketers to do more with less.

How one San Francisco credit union met the needs of the taxi driver community, increased public safety, and drove home new loan opportunities.

Like other industries, credit unions pulled back marketing expenses in 2009. As competition returns, your marketing budget might not have to.

One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form of their Member Capital Account.

Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit union difference - allowing members to set their own rates and create their own accounts.

By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!