With the market shifting and buyers becoming choosier about their lenders, credit unions across the country are shifting how they approach mortgage lending.

Credit union leaders share how they plan to make the coming year a success — both by numbers and beyond.

As they prepare for new developments, credit unions are keeping branches open for longer hours and leaning on hybrid work-from-home models to keep the back office going.

Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.

Ron Smith, chief growth officer at Texas Trust Credit Union talks about centralizing analytics and reporting to gain a single source of truth, deeper knowledge about members, and the ability to target messaging at a granular level.

A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.

Debi Knoblock brings together financial literacy, school and community outreach, and business development at Texas Trust.

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.

Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.

Callahan & Associates and Jim Minge discuss how Texas Trust determined its goals, laid out its plan, and worked its 5-year strategy.

How Texas Trust’s approach to lending, technology, and convenience paved the path to asset growth.

Follow the lead of cooperative peers to add value, grow membership, and boost interchange earnings.