ASSOCIATED ARTICLES

Listerhill Credit Union

By Callahan & Associates | Oct. 6, 2017

Listerhill Credit Union's marketing director, Chris Anderson, and Callahan & Associates discuss how the credit union re-defined their brand and educated employees at all levels on how they could have a positive impact on that effort.

By Erik Payne | July 24, 2017

Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.

By Marc Rapport | Jan. 2, 2017

Five ways credit unions decided whether to deploy or defer new technologies.

By Callahan & Associates | Dec. 1, 2016

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Erik Payne | Sept. 12, 2016

Listerhill Credit Union is among the financial institutions questioning the protective benefits of EMV and asking “what’s the rush?” to shift.

By Erik Payne | Aug. 15, 2016

Listerhill Credit Union relies on regular conversation instead of yearly check-ins.

By Erik Payne | Jan. 20, 2016

Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.

By Erik Payne | Jan. 20, 2016

Taking inspiration from popular culture and performance excellence training, this Alabama credit union has put together a living strategic plan for the next decade.

By Erik Payne | Jan. 20, 2016

Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.

By Erik Payne | Jan. 20, 2016

Bring a millennial into a credit union environment and the institution will survive for a day. But bring a credit union into a millennial environment and it will thrive for a lifetime.

By Erik Payne | Jan. 4, 2016

In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.

By Aaron Pugh | Aug. 17, 2015

Open ears, open doors, and a blank slate for new product design all helped Listerhill tailor its appeal to a young adult market.

By Erik Payne | June 1, 2015

Three credit unions, each with more than eight years of experience offering member insurance, provide insights into what has made their programs successful.

By Callahan & Associates | April 1, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By | March 20, 2015

Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.

By | March 20, 2015

Listerhill Credit Union reviews how video applications help it find the perfect applicants for a student branch.

By Drew Grossman | June 2, 2014

To find personable staff for a new campus branch, Listerhill asked applicants to submit videos that became a clever marketing tool.

By Catherine Siskos | Jan. 13, 2014

Credit unions can finally settle the tax exemption issue by rallying the base or striking a bargain.

By Catherine Siskos | Jan. 13, 2014

These three far-sighted strategies can help remove roadblocks and provide a path to increased member business lending.

By Aaron Pugh | July 19, 2010

Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.

By Callahan & Associates | Aug. 3, 2009

Listerhill Credit Union does not miss a beat in getting back to serving members.