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Listerhill Credit Union's marketing director, Chris Anderson, and Callahan & Associates discuss how the credit union re-defined their brand and educated employees at all levels on how they could have a positive impact on that effort.
Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.
Five ways credit unions decided whether to deploy or defer new technologies.
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
Listerhill Credit Union is among the financial institutions questioning the protective benefits of EMV and asking “what’s the rush?” to shift.
Listerhill Credit Union relies on regular conversation instead of yearly check-ins.
Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.
Taking inspiration from popular culture and performance excellence training, this Alabama credit union has put together a living strategic plan for the next decade.
Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.
Bring a millennial into a credit union environment and the institution will survive for a day. But bring a credit union into a millennial environment and it will thrive for a lifetime.
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Open ears, open doors, and a blank slate for new product design all helped Listerhill tailor its appeal to a young adult market.
Three credit unions, each with more than eight years of experience offering member insurance, provide insights into what has made their programs successful.
Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.
Listerhill Credit Union reviews how video applications help it find the perfect applicants for a student branch.
To find personable staff for a new campus branch, Listerhill asked applicants to submit videos that became a clever marketing tool.
Credit unions can finally settle the tax exemption issue by rallying the base or striking a bargain.
These three far-sighted strategies can help remove roadblocks and provide a path to increased member business lending.
Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Listerhill Credit Union does not miss a beat in getting back to serving members.