ASSOCIATED ARTICLES

Pen Air Federal Credit Union

By Marc Rapport | June 3, 2019

The Florida cooperative uses direct mail and digital techniques, plus a guarantee of 2 percentage points less than the member is paying now.

By Marc Rapport | Aug. 7, 2017

Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.

By Callahan & Associates | June 1, 2016

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By PSCU | Sept. 14, 2015

Being able to make hay with big data is just the beginning for credit unions that turn to experts.

By E.C. Harrison | July 20, 2015

From new corporate-wear uniforms to a new culture of behaviors, Pen Air took an ordinary brand makeover and created a new organizational narrative based on trust, respect, and ‘communerosity.’

By Drew Grossman | June 23, 2014

Pen Air adopted the Ritz Carlton’s daily meeting to get employees excited about the credit union’s culture and goals.

By Drew Grossman | June 16, 2014

After a seven-year experiment with outsourcing a 24/7 call center, Pen Air found a better solution in house.

By PSCU | Oct. 15, 2012

Optimize traditional payment revenues now, while preparing to embrace new strategies and technology tomorrow.

By Aaron Pugh | June 25, 2012

Credit unions have a full range of options to better connect with their communities.

By Aaron Pugh | June 18, 2012

Paid options can appeal to members if they’re bundled with personalized rewards.