When the coronavirus pandemic created economic hardship for Atlanta contract workers, the city turned to a local credit union to disburse tax-free funds and bridge the income gap.

Georgia’s Own Credit Union was months away from finalizing a merger when the coronavirus pandemic hit. Rather than hitting pause, the credit union devised a plan to forge ahead.

Seven credit union leaders share best — and next — practices for crafting the perfect request for proposal.

Credit union senior managers dish on what they’ve learned, and unlearned, from their transition to cooperative financial services.

Friction happens, but credit unions are taking steps to improve the member experience across branches, call centers, digital banking, and more.

Here are seven savvy ways credit unions across the land upped their member experience game in 2018, and shared their experience and learnings with their peers on CreditUnions.com.

The new member advocacy team at Georgia’s Own advocates for the member experience across technology, sales and services, and more.

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home (office.)

Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.

Training front-line staff to think like underwriters and advocate on a member’s behalf can help credit unions catch missed lending opportunities.