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East Idaho Credit Union turned lemons into lemonade in the past 18 months to post some of the highest growth rates in one of the country’s fastest growing states.
East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known to drive 30 miles or more to conduct their financial business.
East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.