An English major uses business analytics to help develop strategy at CEFCU.

Credit unions drive home the message that their members are appreciated by timing dividend payouts with a holiday.

Collaboration, local leadership, and a little autonomy help one credit union overcome cultural differences after a merger.

Despite excellent local penetration and a healthy economy, Citizens Equity First Credit Union (CEFCU) has identified three weaknesses about it-self and is determined to improve them.